The Marketing Funnel Isn't Real. Here's What Actually Wins Customers Over | Episode 018

Most B2B marketers know (all too well) what the marketing funnel is. It's the assumption that people follow a linear path when they buy something, from awareness to consideration to decision.

But what if we told you that the marketing funnel isn't real?

In this episode, Patrick talks to Erica Schneider about the huge flaws with the traditional marketing funnel, and what strategy marketers should use to actually drives revenue. They dive into:

→ Why the funnel never reflected real buyer behavior (especially on social media)

→ The MP3 Framework: Market the Problem, Process, and Proof

→ How to optimize for mind share instead of pushing people through imaginary stages

If you are a B2B marketer, content creator, or founder tired of forcing prospects through made-up buyer journeys, this conversation is about human-centered marketing that actually works.

Bon appétit 🤌