The Marketing Companion Podcast Por Sandy Carter arte de portada

The Marketing Companion

The Marketing Companion

De: Sandy Carter
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The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."Businesses Grow Economía Exito Profesional Marketing Marketing y Ventas
Episodios
  • Shhhhhh! Don't Tell, But We're Sharing the 5 Top Community Building Secrets
    Mar 9 2026

    She built a 75,000+ member community. Then she shut it down. What she did next reveals the 5 secrets every community builder needs to know.

    Dana Malstaff turned Boss Mom from a book into one of the most recognized community brands online, growing a massive movement of entrepreneurs and mothers who refuse to choose between ambition and family.

    In this episode, Dana shares 5 community building secrets that most people will never figure out on their own: the real spark that starts a movement, why nurturing always beats selling, the bold truth about paid vs. free communities, how to become "micro famous" before launching anything, and an "emotional niching" strategy that completely redefines who your audience really is.

    If you've ever wondered why some communities thrive while others fade, this is the episode that will change everything.

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    44 m
  • First or Fast Follower? 3 AI-Era Rules for Marketers
    Feb 23 2026
    Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses why the 85% solution isn't good enough.
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    34 m
  • OpenClaw: Sandy Carter and Shawn Reddy Shows Marketers How to Set Up AI Agents That Actually Work
    Feb 10 2026

    OpenClaw is the hottest open source AI agent in marketing and in this episode Shawn Reddy from Cliqk pulls back the curtain. He walks us through the OpenClaw dashboard live, demonstrates social media scraping in action and shows the complete setup process so you can see exactly what it takes to get started.

    This isn't another episode about AI theory. Shawn shows us the real marketing use cases working today including social monitoring, content research and cross platform automation across Gmail, Slack and LinkedIn. You'll see the dashboard, watch social media scraping pull real time insights and understand what the setup looks like from start to finish.

    Then we confront the security risks head on. Wiz discovered Moltbook exposed 1.5 million API keys. Malicious plugins are exfiltrating private files. Prompt injection attacks are real. If you're handing an AI agent your credentials you need to hear this conversation.

    We also explore persistent AI memory for personalization at scale, Moltbook's 770,000+ agents and whether agent to agent interaction changes marketing forever, and the governance frameworks brands need before letting agents act on their behalf.

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    38 m
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