We’re live with Episode 2 of The Marketing Bytes with Vishakha Mehra!

Season 2 is all about the people redefining marketing — and we're starting with the women leading the charge.

Here’s to the women shaping industries, challenging norms, and building brands that actually mean something. In this episode, Vishakha Mehra breaks down what it really takes to market beyond the metrics. From tackling the ever-evolving Gen Z audience to why authenticity is no longer optional, she gets into the real work behind building brands that people trust.

She talks about the importance of offering genuine, value-driven products, not just well-packaged campaigns. The conversation also dives into how marketers can use digital insights and data the right way, not just to track performance, but to actually understand customer behavior and make smarter, more human decisions. It’s honest, practical, and cuts through the noise of surface-level marketing.

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We’re live with Episode 1 of The Marketing Bytes with Lara Sous!

Season 2 spotlighting Women in Marketing — and what better day to launch than International Women’s Day. Here’s wishing all the incredible women leaders a very Happy Women’s Day.

In this episode, Lara shares her honest perspective on what it takes to stand out in a room — especially in industries that are often male-dominated. She talks about the power of storytelling and PR in building strong brands, what marketing to creators really means today, and unpacks the unique dynamics of the Middle Eastern market — along with the unfiltered realities of modern marketing.

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How do you scale a homegrown brand in the UAE?

It’s not just about launching or getting noticed—it’s about growing it in a market that moves fast and expects a lot.

In the latest episode of The Marketing Bytes, our guest Yavar Khan breaks down what it truly takes to build and grow local brands in the region.

He talks about the realities of the UAE market and how trust and loyalty are built here. He also shares his own experiences, lessons, and mindset shifts that matter when scaling in a competitive space.

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