The Marketing Architects Podcast Por Marketing Architects arte de portada

The Marketing Architects

The Marketing Architects

De: Marketing Architects
Escúchala gratis

OFERTA POR TIEMPO LIMITADO. Obtén 3 meses por US$0.99 al mes. Obtén esta oferta.
Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.Marketing Architects Economía Exito Profesional Marketing Marketing y Ventas
Episodios
  • Nerd Alert: How AI Reveals Hidden Consumer Preferences

    Nerd Alert: How AI Reveals Hidden Consumer Preferences
    Oct 2 2025
    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

    In this episode, Elena and Rob explore how the Mixture of Experts model uses AI to uncover four distinct consumer segments that traditional econometric models miss entirely. They reveal why assuming all consumers behave the same way leads to missed opportunities and how dynamic segmentation can transform marketing strategy.

    Topics covered:
    • [01:00] "How Do Consumers Really Choose? Exposing Hidden Preferences With the Mixture of Experts Model"
    • [03:00] Four hidden consumer segments uncovered by AI
    • [05:00] Why traditional models oversimplify consumer behavior
    • [06:00] The power of discount thresholds in promotion-driven buying
    • [07:00] How AI creates flexible, realistic customer pictures
    • [08:00] Why consumers are more like a zoo than a herd of cows








    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    Vallarino, D. (2025). How Do Consumers Really Choose? Exposing Hidden Preferences with the Mixture of Experts Model. arXiv preprint arXiv:2503.05800. 


    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
    Más Menos
    10 m
  • How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply

    How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
    Sep 30 2025
    Did you know poultry is the third most popular pet in America, behind dogs and cats? It's surprising stats like this that reflect the rural lifestyle trends driving growth at Tractor Supply Company.

    This week, Elena and Rob talk with Kimberley Gardiner, CMO of Tractor Supply. Learn how she measures marketing impact through business outcomes, builds teams grounded in humility, and why she rejects the brand versus performance marketing debate. Plus, hear the undeniable impact of connecting directly with customers.

    Topics covered:
    • [04:00] Transitioning from automotive to Tractor Supply marketing
    • [10:00] Using marketing strategically as a business driver, not cost center
    • [15:00] Investing marketing dollars for measurable returns
    • [18:00] Customer metrics that matter: traffic, transactions, basket size
    • [22:00] Why brand marketing versus performance marketing is a false choice
    • [26:00] What Kimberley learned about rodeo after joining Tractor Supply








    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    2024 MarketingWeek Article: https://www.marketingweek.com/marketers-improvement-financial-fluency/

    Kimberley Gardiner’s LinkedIn: https://www.linkedin.com/in/kimberley-sweet-gardiner/


    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
    Más Menos
    30 m
  • Nerd Alert: Do Most New Products Really Fail?

    Nerd Alert: Do Most New Products Really Fail?
    Sep 25 2025
    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

    In this episode, Elena and Rob challenge the common myth that 80-95% of new products fail. They reveal that while failure rates are significant, they're about half as bad as widely believed, with context and resources playing crucial roles in determining success.

    Topics covered:
    • [01:00] "How Common is New Product Failure and When Does It Vary?"
    • [02:00] One in four fail within the first year, 40% by year two
    • [03:00] Why big, competitive categories have higher failure rates
    • [04:00] Growing categories surprisingly show more failures than stable ones
    • [05:00] Brand size and trajectory impact new product survival
    • [07:00] Why retail creates natural barriers that improve odds








    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    Victory, K., Nenycz-Thiel, M., Dawes, J. et al. How common is new product failure and when does it vary?. Mark Lett 32, 17–32 (2021). https://doi.org/10.1007/s11002-021-09555-x


    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
    Más Menos
    9 m
Todavía no hay opiniones