The ‘Marked Safe from MAHA’ Campaign & The New Lash Economy
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The ‘Marked Safe from MAHA’ Campaign & The New Lash Economy
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Kirbie kicks things off with a full debrief of our favorite pipsqueak herself, Sabrina Carpenter, and her Short n’ Sweet tour! Then we dive into influencer Whitney Wagner Hartley’s “Marked Safe from MAHA” campaign and unpack what MAHA actually is, why it’s tied to anti-vax/anti-science rhetoric, and how her pledge is pushing beauty and wellness brands to publicly reject that messaging and commit to sharing inclusive, science-backed health info instead. Will brands and retailers catch on? Finally, we get into the lash economy: traditional strip lashes and classic black mascara are on the decline, while “ghost lashes,” underlash clusters, lash serums, and skinified formulas are having a moment — plus the rise of tubing, brown, and burgundy/glitter “accent” mascaras that are quietly reshaping what a lash wardrobe looks like in 2025.
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