The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership

In this episode of The Manager’s Playbook, I sit down with Mag Rodriguez, founder and CEO of EVEN, a platform redefining how artists connect with fans and monetize their work across the globe.

We unpack how EVEN helps artists go direct-to-fan, unlock new revenue streams, and build real community beyond the limitations of streaming and traditional industry models.

Inside the episode:→ Building for global, underserved fanbases→ Why direct-to-fan is the smarter play, not anti-DSP→ Lessons from tech founders applied to artist careers→ Community, ownership, and scaling with intention

We also dive into Mag’s journey as a Latino founder in the VC world, the J. Cole collaboration, and what it takes to lead with both culture and clarity.

If you're an artist, manager, or entrepreneur thinking long-term, this one’s for you.

A conversation like this doesn't come cheap.

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