The Mamdani Effect: Can TikTok Win a Mayoral Race?

Can a cyclist-turned (accused) communist New York mayoral candidate teach the PR world a thing or two about emotional storytelling?

This week we unpack the “Mamdani effect” how Zohran Mamdani is rewriting the rules of political communications with cultural fluency, TikTok charm, and unforgettable soundbites.

Other topics, what are the comms implications of the Omnicom-IPG mega-merger, and what is the likely impact on agency identities, client retention, and the war for talent?

From Alberta, Canada… a Teacher’s Stike and the Government is paying parents. Is that to help them manage or is it a PR bribe? Are there ethical implications here?

Listen For

:34 What makes Mamdani a standout communicator?
3:10 Can Mamdani’s social strategy work outside NYC?
10:00 What’s the real impact of the Omnicom-IPG merger?
14:55 Is Alberta’s $30/day tactic good PR or spin?
18:49 Are PR communities key in turbulent times?

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