In this episode, we’re talking about how GA4 can shape smarter SEO strategy, from identifying the pages that actually drive engagement and conversions, to analysing user journeys to refine internal linking and content priorities, and using event-based data to understand which SEO efforts are truly moving the needle.

Joining our host David Bain for this epsiode on using GA4 to help drive your SEO strategy is Dan Taylor, Jonathan Moore, Priya Verma, and Kyle Rushton McGregor.

Many businesses focus solely on keywords, overlooking a powerful strategy that can unlock long-term SEO success: thought leadership. By consistently sharing valuable insights and establishing yourself as an expert, you can attract a loyal audience, earn high-quality backlinks, and boost your search rankings.

In this webinar, we’ll show you how to identify your unique expertise, create compelling content that resonates with your target audience, and amplify your message to reach a wider audience.

Joining our host David Bain for this podcast about thought leadership and SEO are Ashley Segura, Christian Rigg, Jasper Hamill, and Joe Terry.

In this episode, we cover how to navigate the world of Reddit SEO. We’ll cover how to find your target audience within Reddit’s diverse subreddits, create content that genuinely adds value, and build a reputation that attracts traffic and conversions.

Joining our host David Bain for this podcast about Reddit SEO are Miłosz Krasiński, Marko Miljkovic, Ivana Flynn, and Jamie Irwin.

On this panel, we discuss "How to SEO for AI Models".

Guests are Jon Mest from ChatRank, Luke Gosha from StrategiQ and Tasha Antwi, Freelance SEO & Search Strategy Consultant. Hosted by David Bain.

When we talk about optimising a website for crawlers, we’re really talking about laying the groundwork for visibility. In this episode, we’ll explore what it takes to make your site as crawl-friendly as possible, from smart internal linking, managing crawl budget, and how to find and remove any technical blockers that might prevent your most important pages from being indexed.

Joining our host David Bain are Charlie Williams, Rejoice Ojiaku, and Miruna Hadu.

In this podcast episode we talk about Reactive PR and covering everything that you need to know about it. Joining our host David Bain are Danielle Neah Amponsah, Eva Cheng, Sarah Ross and Sarah Jayne Taylorson.

As search evolves, so do the ways users interact with our content, and with Google’s AI Overviews now reshaping how information is discovered and displayed, it’s never been more critical to adapt your SEO strategy.

In this live podcast, we’ll explore how AI Overviews impact visibility, what this means for traditional content formats, and how you can future-proof your SEO efforts by focusing on topical authority, content quality, and user intent.

Joining host David Bain for this episode on “How to build an SEO strategy for AI overviews” is Dave Cousin, Sean Barber, Vivek Shankar and Victoria Olsina.

SEO is currently going through a great deal of change. But what does this change mean for the future of SEO?

Joining host David Bain to explore The Future of SEO is Irina Papuc, Jono Alderson, Tom Winter and Laura Iancu.