The Madroit Guide to AI in Everyday Business

Unlock the power of AI for your small business! In this episode of the Madroit Podcast, Jordan Haynes and Winston Hofer break down how home and professional service businesses can use AI tools to boost customer engagement, save time, and deliver more personalized experiences—without needing to be a tech expert. Learn about practical tools, common mistakes to avoid, and easy ways to get started with AI today.

Episode #: 47

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⏰ TIMESTAMPS:

00:00 – Introduction to the episode topic: AI

00:16 – Why AI matters for customer engagement

01:44 – Real-world AI use cases for small businesses

02:01 – Smart appointment scheduling & CRM integrations

02:16 – AI reception, chatbots, and phone answering

02:46 – Using AI for quoting, scoping, and estimates

03:17 – Easy AI tools to start with (ManyChat, Jasper, Fireflies, Calendly)

04:55 – Start small: Automate one workflow at a time

05:03 – AI isn’t about reinventing the wheel

05:08 – The explosion of AI tools & picking the right one

05:25 – Common AI mistakes: sounding robotic, over-automation

06:49 – Training your AI: Why it matters

08:06 – Simple AI starting points: FAQ, follow-up emails, call summaries

09:02 – A/B testing chatbots, personalized email campaigns

10:13 – Consistency and authenticity with AI

11:14 – Final thoughts: AI for local businesses, not just big tech

11:39 – Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

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