The MOPs Brief Podcast Por Sojourn Solutions - Reimagine Marketing Operations. Redefine Success. arte de portada

The MOPs Brief

The MOPs Brief

De: Sojourn Solutions - Reimagine Marketing Operations. Redefine Success.
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The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.Sojourn Solutions - Reimagine Marketing Operations. Redefine Success. Economía Marketing Marketing y Ventas
Episodios
  • CDPs: The good, the bad, and the WTFs

    CDPs: The good, the bad, and the WTFs
    Jul 15 2025

    Customer data. Everyone wants it. No one knows where it lives. And if you’re lucky enough to find it, good luck getting it to play nice with your MarTech stack.

    In this episode Rebecca Clark and Andrew Poole dive into the myth and the magic of Customer Data Platforms and speak with two VERY special guests from Informa, Mary Wallace and Sangeetha Parsan.
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    39 m
  • Ready or not, here comes AI...

    Ready or not, here comes AI...
    Jun 25 2025

    This episode we are talking all things AI within Marketing Operations with Rebecca Le Grange, one of the founders of Sojourn Solutions.

    Not the hype, or the headlines, but the actual impact on your MarTech stack, your strategy, and potentially your sanity.

    From agentic AI to workflow automation, we're asking: Will AI actually make us better marketers or just busier with fancier dashboards, and we’ll hopefully be discussing how best to actually prepare your Marketing Operations for AI integration.
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    20 m
  • If these dashboards could talk...

    If these dashboards could talk...
    May 21 2025

    This episode we are talking Tableau with Essie Reynolds - and discovering the true art of MOPs storytelling, through dashboards that actually work!
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    29 m
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