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The MADness Podcast

The MADness Podcast

De: Team MADness
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The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families.Copyright 2025 The MADness Podcast Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • Seeking a slapshot in South Korea - Ft Adriana Mourgelas

    Seeking a slapshot in South Korea - Ft Adriana Mourgelas
    Apr 10 2025
    The uniquely competitive international school scene on the South Korean island of Jeju is the focus of this episode with Adriana Mourgelas, the Director of Enrollment Management at Branksome Hall Asia. Adriana breaks down the challenges she faces in her role at one of three government-backed schools on the same block as they battle it out for pupils. Hot chocolate, ice hockey and Gangnam Style also receive honorary mentions.
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    45 m
  • [MAD LABZ] Commercial sales techniques for independent and international schools ft. Nicola Lutz

    [MAD LABZ] Commercial sales techniques for independent and international schools ft. Nicola Lutz
    Mar 27 2025

    Nik chats to Nicola Lutz from No Fluff about how schools can implement more rigorous and effective sales techniques, and how her No Fluff Fest is the event she wished she'd been able to attend earlier in her career.
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    16 m
  • The problem of plenty in New Delhi ft Navneet Kaur

    The problem of plenty in New Delhi ft Navneet Kaur
    Mar 20 2025
    Navneet Kaur, Head of Communications at The British School in New Delhi, explains how she created a comms team from scratch, discusses brand positioning, and explains why her school is 'media shy by design'.
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    27 m
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