The M Word with Jenifer Wisniewski

Hosts Ashley Zeme and Tim Akimoff tackle the world of conservation marketing with the legendary Jenifer Wisniewski of the National Deer Association in this episode of The Outdoor Communicators Podcast. Marketing has long been a whispered term around many state fish and wildlife agencies, but that is no longer the case, according to Wisniewski, who has tried everything from putting ads on dating apps to selling hunting and fishing licenses at farmers markets in an effort to get at what really works in the world of marketing the great outdoors.

Show Notes:

The National Deer Association

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