In this bonus episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG are joined by Dominic Baldwin-Weir, Strategy Director at DLG, to examine artificial intelligence and its growing impact on the luxury industry.

From AI-powered leadership “agents” analysing grey markets, pricing and search data to the broader cultural resistance within luxury, the conversation moves beyond hype to address what AI really means for competitiveness, craftsmanship and white-collar work. The trio debate inevitability, the fear of becoming obsolete, and whether AI will ultimately augment decision-making or fundamentally reshape organisational structures.

Tune in for:

• How AI is being used to enhance strategic decision-making in luxury
• Why culture, not technology, is the real barrier to adoption
• The risk of widening gaps between data-led brands and slower competitors

Brought to you by Digital Luxury Group.

Produced by Juliet Fallowfield 2026 https://www.fallowfieldmason.com/

In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh speak with Max Büsser, Founder and Creative Director of MB&F, about creative risk, independence and long-term brand building.

Büsser reflects on leaving Harry Winston to launch MB&F without a safety net, why his gut feeling guides his decisions more than profit and how independent creators have reshaped modern watchmaking. He also discusses the unexpected rise of MAD Editions as a direct-to-consumer success and why selling a minority stake to Chanel was about succession, not exit.

Tune in for:

• Why taking risks defines true independence
• How to protect creative culture as you grow
• Lessons from MAD Editions and community-led demand
• Why mechanical watchmaking blends engineering, beauty and humanity

Brought to you by Digital Luxury Group. Produced by Juliet Fallowfield 2026 https://www.fallowfieldmason.com/

In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh speak with Jean-Christophe Babin, CEO of both Bulgari Group and LVMH Watches Division about leadership, resilience and long-term value creation in a volatile luxury landscape.

Drawing on more than three decades at the top of the industry, Babin reflects on navigating economic uncertainty, why gaining market share matters more than market growth, and how Bulgari has delivered record results despite global headwinds. He also shares his thoughts on disciplined brand stretch, the role of hotels as immersive brand platforms, the future of TAG Heuer and Zenith within LVMH, and why curiosity, passion and consistency remain the foundations of enduring luxury leadership.

Tune in for:

• Why luxury’s current slowdown is cyclical, not existential
• How Bulgari continues to gain market share through desirability and discipline
• What “right time, right price” means when expanding Bulgari Hotels globally
• Lessons from TAG Heuer’s leadership changes and brand stretch across price points
• Zenith’s role as both a manufacture and a brand within LVMH
• Why passion, curiosity and long-term thinking define great luxury leadership

Brought to you by Digital Luxury Group. Produced by Juliet Fallowfield 2026 https://www.fallowfieldmason.com/