The Long Game of Sustainable Fashion with Wendy Waugh

In this episode of The Ethical Stitch, Michelle Alleyne interviews Wendy Waugh, a pioneer in sustainable fashion. Wendy shares her journey from building the sustainability department at Theory to launching her own consulting firm, Golden Collective Incorated. The conversation delves into the importance of understanding the supply chain, the role of education in sustainability, and the need for a culture of care within the fashion industry. Wendy emphasizes the significance of traceability, circular fashion, and collaboration in creating a more ethical future for fashion.

Takeaways

Wendy Waugh built the sustainability department at Theory from scratch.
Sustainability in fashion is about legacy and invisible work.
Understanding the supply chain is crucial for responsible fashion.
Education is key to shifting mindsets in the fashion industry.
Circular fashion practices can help reduce waste.
Traceability in the supply chain enhances consumer awareness.
Creating a culture of care can drive growth in fashion businesses.
Wendy's new venture, Golden Collective, aims to share knowledge and foster sustainability.
Collaboration across departments is essential for effective sustainability efforts.
The fashion community is filled with unsung heroes making a difference.

🌿 The Ethical Stitch
Hosted by Michelle Alleyne

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