The Long Game of Cheer Gym Ownership

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Tiffany Hayes Wood, the founder and owner of Chico Cheer, to talk about her 20-year journey building one of Northern California’s most respected cheer programs. Tiffany shares how she started her gym while still in college, the lessons she’s learned through growth and adversity, and how she’s kept her passion for cheer alive two decades later. From balancing small-town dynamics to managing overhead in California’s tough economy, she opens up about what it really takes to run a thriving gym while staying true to your values. You’ll hear how Chico Cheer built its legacy through community, athlete development, and smart business decisions—plus why Tiffany believes success isn’t about square footage or world titles, but about consistency, connection, and culture. If you’re a cheer gym owner, coach, or entrepreneur, this episode is packed with insight on longevity, leadership, and staying inspired in the ever-changing cheer industry.