In this episode of the Loco Experience Podcast, I sit down with Joe and Melissa Basta, co-founders of Tellus, an outdoor apparel brand (and social enterprise) based in Fort Collins. They share their founding story, focusing on their commitment to sustainability using recycled or organic materials and donating 100% of their net profits to environmental initiatives. Melissa explains her role in overseeing marketing and the company's give-back programs, while Joe discusses his background in Outward Bound and Peace Corps, which influenced their company's mission and values. They discuss the challenges and successes of launching their flagship store in Fort Collins.

Tellus was seeded with funds from the sale of a previous business, Rodelle, which Joe developed into a vertically integrated vanilla extract business, connecting hundreds of farmers in Madagascar with millions of shoppers in Costco and Trader Joe’s.

The conversation also delves into their personal lives, including their mutual “early life crises” that led them to meet in the Peace Corps, their family dynamics and children, and how they balance their professional and personal lives. Joe and Melissa emphasize the importance of experiences, travel, and flexibility for young people figuring out their career and life journey, and the episode wraps up with a thoughtful discussion on the future of their business and their commitment to making a positive impact on the planet. They’ve got great gear, a wonderful mission, and strong conversation skills, and I know you’ll enjoy getting to know my latest guests, Joe & Melissa Basta.

The LoCo Experience Podcast is sponsored by: Purpose Driven Wealth Thrivent: Learn more

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Music By: A Brother's Fountain

In this episode of the Loco Experience Podcast, I welcomed Murph McIver into the Studio. Murph is the Founder and Software Architect at Xeo Software, and moved his family from Honolulu to Fort Collins in 2021. We discuss what brought them here, the unique attributes of Fort Collins, and the vibrant business culture. Murph shared insights into his company's founding story and mission to help businesses automate and scale, especially those that have unique needs that off-the-shelf software cannot address.

We delve into the complexities and future of AI in software development, emphasizing its potential to level the playing field for custom software solutions. The conversation transitions to personal reflections, where Murph highlights his focus on lifestyle changes influenced by dandapani’s book - “The Power of Unwavering Focus” and his personal commitment to making significant life enhancements through the power of concentrated thought. I’m sure you’ll enjoy, as I did, my conversation with Murph McIver.

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Music By: A Brother's Fountain

In this episode of the Local Experience Podcast, I sat down with Sjeanne Cawdry, the Director and Founder of The Center of Liberation. Sean shares her diverse background, from being born and raised in Johannesburg, South Africa, to moving to Fort Collins, Colorado. Her journey includes a rich history in corporate investment banking in innovative roles, along with personal experiences that led her to found her center aimed at supporting conscious business practices and leadership development.

Sjeanne highlights how she transitioned from personal training gyms to a significant role in one of South Africa's leading corporate investment banks, and how she was involved in transformative projects, particularly in the realms of cryptocurrency and digital assets. Sjeanne also touches on her approach to understanding and leveraging future trends like AI and digital currencies.

The conversation also includes Sjeanne's personal life experiences, including her two near-death experiences and how they helped shaped her perspective on life and work. She discusses her move to America, driven by an online romance during COVID, and her observations on the cultural differences between the two countries. Sjeanne concludes by offering advice for young people navigating their educational and career paths, emphasizing the importance of following one’s passions and creating value in their work.

The LoCo Experience Podcast is sponsored by: Purpose Driven Wealth Thrivent: Learn more

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Music By: A Brother's Fountain