The LinkedIn Plot Twists That Will Shape B2B Marketing in 2026

LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning.

In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy.

Key moments in this episode -

00:00 — The wild year LinkedIn kept us guessing

01:00 — Why LinkedIn impressions no longer mean success

03:00 — The shift toward relevance + intent metrics

06:00 — The rise of comments as a powerful visibility tool

10:00 — Company Page Premium: worth it or not?

14:00 — Social selling gets harder as spam increases

18:00 — The unexpected decline of video content

22:00 — LinkedIn moves from networking to discovery

24:00 — What B2B marketers must focus on in 2026

25:00 — Michelle’s final advice for staying consistent and effective

🧠 Key Takeaways

• Stop chasing impressions. Start designing content that earns Saves.
• Comments = visibility, trust, and relationships. Prioritise them.
• Premium for Pages can now function like a true landing page tool.
• AI-driven spam and automation have made rapport more important than ever.
• Short-form video isn’t the magic bullet marketers hoped for — proceed with caution.
• Consistency and community beat every algorithm shift.

CONNECT WITH MICHELLE J RAYMOND

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251209_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3

#LinkedIn #B2BMarketing2026