The Lifestyle Revolution: How Rich Eggett & Ariel Faloon Built Rockwell Into More Than a Brand

What if your business wasn't just a company but a lifestyle that turns work into play and customers into family?

Rich Eggett, founder of Rockwell, and his daughter Ariel Faloon have built something remarkable: a company where relationships matter more than anything else and work feels like play. Their "compound" headquarters doubles as an adventure basecamp, reflecting Rich's philosophy that came from a European backpacking trip where he discovered Utah's Bryce Canyon actually beats the Swiss Alps. Ariel's journey from starting at $7.25 an hour to becoming their manufacturing mastermind shows how this father-daughter team uses authentic passion and faith-driven values to turn a business into a movement.

Rich and Ariel have revolutionized Italian handcrafted sunglasses and developed breakthrough floatable eyewear. They live by the philosophy that you should avoid having too many fires, not too many irons in the fire. Their legendary compound includes a gym, football field, and volleyball court. Their destination distribution strategy only partners with places they'd actually want to vacation. Rich and Ariel prove that relationships come first, and everything else follows.

What You'll Learn:

• Rich's "fire theory" that changed his approach to business growth and focus
• How Ariel went from unpaid intern to manufacturing leader negotiating with Italian craftsmen
• Why their "compound" workplace creates employee loyalty through lifestyle integration
• The floatable sunglasses breakthrough that could disrupt a billion-dollar market
• How faith-based values guide business decisions while staying competitive
• The "Hero Mission" giving program that lets customers choose their impact
• Why they only distribute to vacation destinations and how this strategy works
• How treating business contacts like family builds relationships that survive tough times

Whether you're building a family business, scaling a lifestyle brand, or looking to integrate your values with growth, Rich and Ariel share practical insights on relationship-building, innovation, and creating work that actually feels enjoyable.Connect with Rockwell:

• Website: rockwelltime.com
• Social: @RockwellWatches and @RockwellSunglasses (Instagram)
• Hero Mission: Use code "HERO MISSION" for their give-back program

Want to Connect?

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Meet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle.”


Cheri Waldron, MWCN Executive Director
Jason Roberts, MWCN Podcast Chair and Managing Director, Protiviti
Kevin Jessop, MWCN President and Chief Marketing Officer, IMA
Garit Lawson, MWCN Podcast Vice-Chair, Managing Director, Forbes Partners
Zachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLP
Katie Brown, MWCN Business Operations Specialist
The LaunchPod Media Team.