In this episode, I had the pleasure of sitting down with the one and only Mark from Captivate.fm.

We kicked things off by discussing the fantastic Podcast Show London 2024 that we were lucky enough to attend. Can you believe Mark has been attending podcasting events like this since way back in 2014? His experience in the industry is truly impressive. I couldn't help but feel a tinge of jealousy when he mentioned going to all those iconic events like Podcast Movement and PodFest in the States over the years. A girl can dream, right?

But what really got me excited was our deep dive into the world of Podcasting 2.0. For those of you who are still wrapping your heads around this concept, let me break it down for you. Essentially, Podcasting 2.0 is all about taking the traditional podcasting experience (let's call that 1.0) and supercharging it with a whole host of new features and capabilities. We're talking monetization opportunities, enhanced listener engagement, better analytics, and so much more!

Mark did an incredible job of explaining how Podcasting 2.0 works its magic through the use of specialized tags or enclosures within the good ol' RSS feed structure. These tags act as gateways, unlocking features that were previously unavailable or a real pain to implement. I mean, who wouldn't want an easier way to integrate things like cross-app commenting, alternate content formats (hello, video!), and even value-for-value contributions from listeners?

Now, I know some of you might be feeling a little overwhelmed by all this talk of Podcasting 2.0. But fear not! Mark reassured me (and all of you) that there's no need to panic. The beauty of this evolution lies in its seamless integration with existing podcasting practices. You can continue creating and distributing your amazing content as you always have, gradually adopting the new features as they become relevant to your needs.

And let's not forget about the benefits for us listeners! Podcasting 2.0 promises enhanced content discovery, seamless multi-format experiences, increased engagement with our favorite shows, and improved accessibility. It's a win-win situation for everyone involved in this wonderful world of podcasting.

Of course, we couldn't resist indulging in a little Star Wars banter (because what's a conversation without a few nerdy references?). Mark even shared the name of his very own Star Wars podcast, "Spark of Rebellion" – how awesome is that? I may or may not have pestered him about the possibility of a Podcasting 3.0 in the future, but you'll have to tune in to find out his thoughts on that!

All in all, this episode was an absolute treasure trove of information and insights. I walked away feeling energized and excited about the future of podcasting, and I hope you did too. So what are you waiting for? Hit that play button and dive right in!

Until next time, keep those podcasts rolling, and may the force of Podcasting 2.0 be with you!

Highlights:

• Unique microphone setup at Spiritland Media for recording
• Mark's experience at the Podcast Show London and involvement in talks and panels
• Insights about Captivate - hosting, distribution, and monetization platform for podcasters
• Podcasting 2.0 - enhancements to the original podcasting concept
• Evolution from Podcasting 1.0 to 2.0 and speculation on a possible Podcasting 3.0
• Role of AI in podcasting and dispelling concerns about AI taking over
• Tips for growing a podcast audience - being a guest on other podcasts, engaging with new audiences, and prioritizing consistency

Timestamps:

• 00:00:00 Intro
• 00:00:36 Captivate at the Podcast Show London
• 00:06:55 Understanding Podcasting 2.0
• 00:19:37 Exploring the Future of Podcasting
• 00:24:08 The Role of AI in Podcasting
• 00:31:38 Tips for Growing a Podcast...

Want your podcast to rank high in Apple Podcast search results? Then this is the episode for you. In this episode of the Lazy Girl's Guide to Podcasting, I'll share podcasting tips for ranking your podcast in Apple Podcasts search results by targeting specific keywords. You'll learn how to research and incorporate keywords into your show details, episode titles and show notes to increase your visibility when listeners search for related topics.

Highlights:

• Importance of using keywords for podcast discovery
• Utilizing podcast analytics for audience understanding and engagement
• Improving podcast SEO with keywords in descriptions, titles, and show notes
• Strategies for enhancing podcast ranking on Apple Podcasts
• Tips for ranking in Apple Podcasts search engines
• Creating engaging podcast content for audience retention
• Significance of episode artwork and cover art in attracting listeners
• Experimentation and patience in finding the right title, keywords, and description for podcasts

Timestamps:

• 00:00:00 Intro
• 00:01:28 Utilizing Podcast Analytics for Better Audience Engagement
• 00:02:32 Tips for Improving Podcast SEO
• 00:04:30 Strategies for Improving Podcast Ranking on Apple Podcasts
• 00:07:02 Creating Engaging Podcast Content: Tips for Success
• 00:08:37 Optimizing Your Podcast for Higher Ranking on Apple Podcasts

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

• ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
• 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
• 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Back in episode 80, I talked about my podcasting costs. It stacked up and some of you guys were outraged! So, I wanted to make it clear that podcasting does not have to be expensive. In fact, I record and edit this episode on free software. And with this in mind, during this episode, I will give you 10 FREE podcasting tools that you should consider using for your podcast production process. Plus, I will give you a key podcasting tip that you DON'T want to miss!!

🎧 Listen to Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs ➡️ https://lazygirlpod.captivate.fm/episode/ep-81-how-much-does-it-cost-to-start-and-run-a-podcast

Links:

• Enhance Speech by Adobe - https://podcast.adobe.com/enhance
• Canva - https://www.canva.com/
• Descript - https://www.descript.com/
• Riverside.fm - https://veritysangan.com/riverside
• Podbean - https://www.podbean.com/
• Vidyo - https://vidyo.ai/
• Buffer - https://buffer.com/
• Hootsuite - https://www.hootsuite.com/

Highlights:

• The costs of running a podcast
• Feedback from listeners on podcasting expenses
• Top free podcasting tools for podcasters

Timestamps:

• 00:00:00 Intro
• 00:02:07 Enhance Speech by Adobe
• 00:03:34 Canva
• 00:04:17 Quicktime Player
• 00:04:44 Garageband
• 00:05:22 Podbean
• 00:06:20 Riverside.fm
• 00:07:29 Descript
• 00:08:55 Vidyo.ai
• 00:10:06 Buffer and Hootsuite

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

• ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
• 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
• 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar