The Law Of Candor In Marketing

Werlcome to 6 Pack Ads with Me, Don The Ad Guy.

This week's episode I dive into one of the rules of marketing called The Law of Candor. It's a simple premise wherein you admit a negative so your prospect gives you a positive. I'll give some examples of how this worked with some famous advertising and marketing campaigns and a few personal experiences with small businesses that have used it.

For more info, go to dontheadguy.com

Thanks for listening,

Don "The Ad Guy"