In this episode of the Law Firm Accelerator by BSPE Legal Marketing, Viktoria Altman sits down with bankruptcy attorney Alia Khan to discuss how she built a thriving, high-volume practice through TikTok, approachable education, and a memorable brand. Alia opens up about combating client shame, using short-form video to create trust, balancing motherhood and law firm ownership, and her goals for expanding her digital presence.

Podcast Takeaways:

1. Prioritize client compassion to help them move beyond shame and take action.
2. Show up on video consistently to build familiarity and brand recognition.
3. Answer audience questions to boost engagement and algorithm reach.
4. Start simple—your phone and a light are enough to begin creating content.
5. Use social media to drive volume in practice areas where referrals are limited.
6. Build a brand name that consumers can easily search and remember.
7. Hire someone who understands your style to support content creation.
8. Protect your schedule by setting boundaries around work and family time.
9. Invest your marketing dollars into platforms with proven return.
10. Expand into additional platforms to future-proof your digital presence.

Alia Khan is a California bankruptcy attorney who has built a rapidly growing law practice by educating the public on TikTok under the brand The Bankruptcy Queen. With nearly two decades of legal experience, she focuses on delivering compassionate guidance, personalized service, and clear information to individuals overwhelmed by debt.

Viktoria Altman is the host of the Law Firm Accelerator podcast and the founder of BSPE Legal Marketing. She is known for helping attorneys grow their practices through branding, SEO, content strategy, and data-driven marketing that aligns with consumer behavior and modern search trends.

BSPE Legal Marketing is a results-driven agency dedicated to helping law firms grow through powerful branding, strategic SEO, AI-optimized content, and multi-channel marketing solutions. Their focus is creating meaningful visibility that attracts quality clients across digital platforms.

Youtube: https://youtu.be/_i6zoYgCRl4

In this Law Firm Accelerator Podcast by BSPE Legal Marketing, Viktoria Altman interviews Houston bankruptcy attorney Amber Willingham about her career path, her client-first philosophy, and her marketing strategies. From building a practice with low overhead to leveraging community networks and social media, Amber shares practical lessons for attorneys looking to grow without sacrificing balance.

Podcast Takeaways:

1. Build your practice around skills and knowledge you already have.
2. Leverage past roles to offer clients unique insights.
3. Encourage reviews immediately after successful outcomes.
4. Keep marketing ROI front of mind and adapt quickly.
5. Use free consultations to build trust and remove barriers.
6. Engage local networks for visibility in small communities.
7. Share client education as part of your service, not just representation.
8. Experiment with social media content to reinforce credibility.
9. Avoid unnecessary debt when starting your firm.
10. Scale your firm only when your capacity truly requires it.

Amber Willingham is a Houston-based bankruptcy attorney with over 30 years of legal experience. She focuses on Chapter 7 and Chapter 13 bankruptcies, combining insider knowledge of creditors and trustees with a compassionate, client-centered approach.

Viktoria Altman is the host of the Law Firm Accelerator podcast and founder of BSPE Legal Marketing. She helps attorneys grow their practices through effective marketing strategies that highlight their strengths and connect them with clients.

BSPE Legal Marketing works exclusively with law firms to deliver marketing strategies that drive measurable results. From SEO and content marketing to podcast production, BSPE helps attorneys grow sustainably and authentically.

Youtube: https://youtu.be/9nWCZHV7jjE

On the BSPE Legal Marketing podcast, estate planning attorney Julia Dean shares her 30-year journey from litigation to creating a client-centered law firm in Texas. She discusses her intentional approach to estate planning, her unique Preferred Client Maintenance Program, and how building genuine client relationships has shaped her practice. This episode is packed with insights on marketing, referrals, leadership, and the importance of proactive planning.

Podcast Takeaways

1. Design your firm around empathy and client comfort, not just billable hours.
2. Use education-based marketing to connect with potential clients authentically.
3. Build referral partnerships with CPAs, financial advisors, and community leaders.
4. Add value through annual meetings and ongoing client education.
5. Share personal stories to highlight why estate planning matters at every age.
6. Focus on localized marketing to create stronger community trust.
7. Provide tools like online storage and medical cards for client convenience.
8. Strengthen leadership skills to grow your team and your firm’s impact.
9. Pivot marketing strategies when campaigns fail—local trust matters more than broad reach.
10. Encourage proactive estate planning to save families from costly, stressful court battles.

About Julia Dean
Julia Dean is the founder of Julia Dean Law in Texas, with over 30 years of legal experience. Her practice focuses on estate planning, probate, guardianship, and elder law, with a strong emphasis on client relationships, education, and legacy building.

About Viktoria Altman
Viktoria Altman is the host of the Law Firm Accelerator podcast. As a marketing professional, she helps attorneys grow their practices with innovative strategies and authentic client connections.

About BSPE Legal Marketing
BSPE Legal Marketing specializes in helping law firms grow with intentional marketing strategies, community engagement, and personalized client-focused branding.

Youtube: https://youtu.be/izEROVWawcg