If you’ve ever wondered why your law firm isn’t showing up on Google—or what to do about it—this episode is your playbook.

Guest host Bridgit Norris sits down with Lindsey Busfield, Vice President and Director of Operations at Optimize My Firm, to unpack what it really takes to build lasting visibility through SEO and content marketing. Whether you're doing it yourself or paying someone else to handle it, you’ll learn how to make smarter decisions, avoid common traps, and start attracting more qualified leads without throwing money at paid ads.

This isn't fluff—it’s a direct line to better results, more clarity, and a sustainable way to grow online.

If you're serious about taking control of your digital presence, hit play now.



🚨 Live Training: Facebook Ads for Law Firms

Sam Mollaei, Esq. is going live again with his most-requested training — Facebook Ads 2025: How I Sign 1,100 Clients a Month.

What you’ll learn:

✓ Which practice areas scale fast with Facebook Ads

✓ The exact backend system behind 25,000+ leads/month

✓ How to qualify, follow up, and close—without outsourcing or guesswork

📅 Wednesday, July 16 at 1:00 PM ET / 10:00 AM PT

🎯 Save your seat → https://link.mylegalacademy.com/facebook-ads-training

Don’t miss this opportunity to see what’s working for law firms in 2025.



Key Takeaways from Bridgit and Lindsey:

1. SEO Isn’t Dead—But It Has Evolved

AI tools like ChatGPT are changing how users search, but the content powering those answers still comes from well-optimized websites.

That means SEO is not just alive—it’s essential if you want to be visible where it matters most.

2. Foundational Website Content is Non-Negotiable

Your site must communicate who you are, what you offer, and where you operate, along with answering real client questions.

Without this “unsexy” but strategic foundation, SEO efforts are likely to fail no matter your budget.

3. Backlinks Still Reign—But Quality Matters

Getting links from credible sources like news outlets or relevant blogs is what moves the SEO needle.

Buying backlinks or relying on directory spam will do little (or worse, penalize your site), while building real relationships can fuel both SEO and community presence.

4. Not Every Firm Should Do SEO

In hyper-saturated markets like LA or NYC, even a $50K/month SEO budget might not crack the first page.

Instead, smaller or newer firms should evaluate more strategic markets and set realistic goals based on competition, budget, and timeline.

5. Track What Matters—And Own Your Assets

If you’re not asking clients how they found you or using tools like CallRail to track lead sources, you're flying blind.

And if you don’t own your website or have full access, you’re risking your firm’s digital future—no matter how good the SEO pitch sounds.

"The content that you need to have on your website starts with having that basic information... that answers questions that people are asking." — Lindsey Busfield

Get in touch with Lindsey:

Website: http://www.optimizemyfirm.com/

Show: Personal...

Think the billable hour is just the way things are in law? Think again.

In this eye-opening conversation, guest host Bridgit Norris sits down with The Subscription Attorney Mathew Kerbis, who shares how shifting to a subscription-based legal model can transform your practice—financially, operationally, and ethically.

Mathew, founder of Subscription Attorney LLC and host of the Law Subscribed podcast, offers affordable, automation-powered legal services starting at just $20 a month. You’ll discover why traditional firm structures are failing both lawyers and clients—and how a modern, recurring-revenue model can help you build a scalable practice without burnout.

If you're tired of chasing hours, confused about AI’s role in your firm, or ready to design a legal business that supports your life—not consumes it—this episode is your permission slip to evolve. Your law firm deserves better, and so do you.

Key Takeaways from Bridgit and Mathew:

1. The Billable Hour Is a Broken Business Model

Many lawyers operate within a system that punishes efficiency and incentivizes burnout.

Once you stop tracking time and start delivering outcome-based value, a better way of practicing becomes not just possible, but inevitable.

2. Recurring Revenue Brings Predictability and Impact

Subscription-based legal services make it easier to serve clients proactively while generating stable, recurring income.

Instead of chasing invoices and hours, lawyers can focus on meaningful client work that builds long-term relationships.

3. Subscription Models Are Flexible Enough for Any Practice

From family law to immigration and even litigation, flat-fee and tiered subscription structures can be designed to accommodate complexity and shifting case dynamics.

What matters is communicating the scope and pricing thresholds upfront.

4. AI + Alternative Fees = Scalable, Leaner Firms

Law firms can now scale without scaling staff by leveraging AI tools to enhance—not replace—human expertise.

Firms that embrace AI see higher-quality work done faster and cheaper, making traditional staffing models less necessary.

5. There’s a Massive Market the Legal Industry Is Ignoring

With over 75% of legal needs going unmet, the industry is leaving behind a $1.3 trillion opportunity.

Firms that rethink how they serve and price legal help can tap into this underserved market while making law more accessible to everyone.

"The only people who are going to lose their jobs in this AI-powered world are employees who refuse to leverage AI." — Mathew Kerbis

Get in touch with Mathew Kerbis:

Website: https://mathewkerbis.com/ & https://subscriptionattorney.com/

Show: Law Subscribed: https://podcasts.apple.com/us/podcast/law-subscribed/id1586707101

LinkedIn: https://www.linkedin.com/in/kerbisverse/

Are you a high-achieving woman in law ready to become a powerhouse CEO?

Then HER Law was built for you.

🔥 Join the waitlist and step into the role your firm actually needs:

What if the biggest opportunity in your law practice isn’t about getting more clients, but doing more with the ones you already have?

In this episode, guest host Mike Smith—estate planning attorney and co-founder of Smith Barrett LLC—dives into a powerful conversation with Leah Del Percio, a former Big Law attorney turned tech founder.

With experience at DLA Piper, Goldman Sachs, and JP Morgan, Leah shares how the pain points of trust and estate work led her to launch Trustate, a platform designed to help law firms future-proof plans, streamline workflows, and elevate client service.

This isn’t just a conversation—it’s a blueprint for staying relevant, efficient, and indispensable in the modern legal landscape.

Free Training for Law Firm Owners

Don’t miss The AI-First Law Firm Blueprint — a live masterclass showing how to automate intake, client updates, and operations without hiring more staff.

📅 Happening June 24 at 10 AM PT / 1 PM ET

🎯 Save your seat here → https://link.mylegalacademy.com/4e0dLsY

Key Takeaways from Mike and Leah:

1. Cut Admin Time with Systematized Form Handling

Cut out hours spent chasing down bank forms or sitting on hold by creating a centralized, up-to-date library and standardizing your intake process.

Delegate form population so your team can move faster with less friction.

2. Treat Estate Planning Like Ongoing Care, Not a One-Time Prescription

Treat estate planning as a living process, not a one-off transaction.

Use flexible tools like trustee powers and schedule regular reviews to keep plans aligned with life and law changes.

3. Don’t Let Hidden Assets Derail an Estate

Integrate asset searches into your process to uncover accounts that clients may have overlooked or forgotten.

This reduces risk and helps avoid major surprises during administration.

4. Strengthen Document Drafting by Combining Quality with Consistency

Move beyond copy-paste methods to structured drafting systems that reduce errors and improve clarity.

Ensure your documents are consistent, logical, and tailored, not bloated templates.

5. Deliver Concierge-Level Service Without a Big Team

Break your processes into clear, repeatable workflows your team can follow without direct attorney input.

This lets you serve clients at a higher level while protecting your time and scaling more sustainably.

"Lawyers these days, if they just focus on the transactional aspect of planning—where it's just, you fill out your intake form... I design a plan based on that... and I produce a document—they're doing their clients a horrible disservice." — Leah Del Percio

Get in touch with Leah Del Percio:

Website: https://www.trustate.com/

Email: leah@trustate.com

LinkedIn: https://www.linkedin.com/in/leahdelpercio/

Free Workshop with Leah:

https://www.skool.com/mylegalacademy/classroom/ec6b644d?md=c18190deaa764aff8e2aa6f4b125e0fc

Are you a high-achieving woman in...