The Language of Luck: Cultivating Serendipity with Christian Busch

How do we talk about luck? Can a shift in language alter our experience of chance and unpredictability? What happens when we stop waiting for fortune to strike and begin cultivating the conditions for serendipity?

In this episode, Dr. K is joined by Dr. Christian Busch—author of The Serendipity Mindset and professor at USC’s Marshall School of Business—for a wide-ranging conversation on the intersection of language, luck, and meaning-making. Together, they explore how the stories we tell about fortune shape our ability to perceive and act on unexpected opportunities.

From folk etymologies of fate in Armenian to the role of inner narrative in shaping agency, Dr. K and Dr. Busch reflect on cultural attitudes toward chance, leadership under uncertainty, and the joy that can emerge from embracing the unplanned. Listen to gain insights into how linguistic framing influences self-perception, the difference between passive luck and active serendipity, and why ambiguity in language can be a powerful generator of connection and creativity.