In the latest episode of The Junction Box, Ian Bolland is joined by Stone Junction’s managing director Richard Stone and Danny Herbert, brand strategist and consultant to talk about painting your brand as the hero.

The wide-ranging conversation touches upon the transferable nature and applicability of narrative beats – using well known advertising campaigns and films as a reference point.

They also touch upon the importance of good briefs and the impact of technologies, including artificial intelligence, can impact the practices in the modern PR world.

Find out more about Stone Junction’s storytelling by visiting www.wechangeminds.com

Account manager Ian Bolland is joined by Caroline Law to discuss the role of coaching culture

in a business.

The pair discuss how this can be applied across a range of business, the differences

between coaching and mentoring, and how the skills attained by public relations

professionals at Stone Junction can help get the best out of your marketing

campaign.

To find out more about Stone Junction, visit the company’s website at www.wechangeminds.com

Account manager Ian Bolland is joined by David Boot, Head of

Public Affairs and LNER and Chair of the CIPR’s committee on Public Affairs.

The pair discuss the current landscape for lobbying in the

UK, the current legislation that governs the practice, the differences for

individuals, companies and agencies, and the reforms he feels that need to take

place.

David also offers his advice on how to go about including

public affairs in public relations campaign, demonstrating how to follow the

rules, and how to be seen to follow the rules.