In this episode, I explore a question that’s been on my mind – do we really need to post so much on social media to grow a successful dental practice?

I share what I’ve seen across a wide range of practices, from those pouring thousands into digital ads to those thriving without any online marketing at all.

I talk about the different types of patients – transients, loyals, and perpetuals – and why understanding who you're trying to attract is key to choosing the right marketing strategy.

If your goal is to build a long-term, stable patient base, especially in a general dental setting, then this episode will help you rethink where your marketing time and money are best spent.

Interested in taking your personal, team, and dental practice to the next level? Contact Julie today to explore the possibilities for growth and success!

Visit our website, Dental Business Mastery, at https://dentalbusinessmastery.com.au/, and book a complimentary, obligation-free Discovery Call to discuss your specific needs and goals. Schedule your call here: https://tidycal.com/3l298p1/30-minute-meeting

If you have any questions or would like more information, feel free to contact us via email at info@dentalbusinessmastery.com.au.

I had the absolute pleasure of speaking with Ashley Latter, internationally recognised dental communication coach and author of The Perfect Dental Consultation and Don't Wait for the Tooth Fairy.

Ashley shares the story of how he came to focus on ethical communication and sales in dentistry, the essential role rapport and trust play in treatment acceptance, and why the whole team—not just the dentist—must be on the same page for success.

Whether you're a practice owner, team member, or dental associate, you'll come away with actionable steps to improve patient communication, build deeper relationships, and ultimately serve patients more effectively.

Find out more about Ashley and purchase his books via his website: https://www.ashleylatter.com/

Ashley is returning to Australia in March 2026 for his two-day Ethical Sales and Communication course and a one-day reception workshop. Go here for more information: https://shorturl.at/2OPgC

Interested in taking your personal, team, and dental practice to the next level? Contact Julie today to explore the possibilities for growth and success!

Visit our website, Dental Business Mastery, at https://dentalbusinessmastery.com.au/, and book a complimentary, obligation-free Discovery Call to discuss your specific needs and goals. Schedule your call here: https://tidycal.com/3l298p1/30-minute-meeting

If you have any questions or would like more information, feel free to contact us via email at info@dentalbusinessmastery.com.au.

In this episode, I speak with business alignment coach and NLP master trainer Toni Everard about uncovering and overcoming the beliefs that limit personal and professional growth.

We explore how purpose can be found in everyday curiosity and service, why rejection is more about the other person than about you, and how reframing sales as service can transform patient communication in dental practices.

Toni shares practical insights on handling patient objections, presenting treatment plans in plain language, and creating perceived value that inspires commitment.

The conversation also covers the importance of integrity, focusing on the client’s needs, and building resilience by stepping into discomfort.

Reach out to Toni via her website: https://tonieverard.com/

and LinkedIn: https://www.linkedin.com/in/tonieverard/

Interested in taking your personal, team, and dental practice to the next level? Contact Julie today to explore the possibilities for growth and success!

Visit our website, Dental Business Mastery, at https://dentalbusinessmastery.com.au/, and book a complimentary, obligation-free Discovery Call to discuss your specific needs and goals. Schedule your call here: https://tidycal.com/3l298p1/30-minute-meeting

If you have any questions or would like more information, feel free to contact us via email at info@dentalbusinessmastery.com.au.