Episodios

  • Gain More Attention Through Content Marketing | Levi Lindsay, CMO @ Shyft Global
    Feb 8 2023

    In today’s episode, I sit down with Levi Lindsay, the current CMO of Shyft Global. Levi has been someone that I’ve followed on LinkedIn for years now and has gained a solid reputation in the Utah marketing scene. He’s worked for startups such as Kizik, Neighbor, and now is changing the game over at Shyft. 

     Levi is not only a smart marketer when it comes to gaining attention, building brands, and forging communities, but he’s also a HUGE advocate for mental health. In this episode, we talk organic social media marketing, paid media, marketing career advice, and mental health within the business world. 

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    34 m
  • How to Effectively Use Influencers to Build Your Brand | John Dye, VP of Mktg @ The Radiant Foundation
    Nov 8 2022

    In this episode, I sit down with John Dye, VP of Marketing at the Radiant Foundation. John has an impressive background working on fundamental social media and influencer marketing campaigns for Bonneville Communications. These campaigns include the famous “I’m a Mormon” campaign and the “Light the World” campaign which has impacted millions across the globe.

    You’ll learn about the work it took to build a successful campaign, how to get people to advocate for your brand, and other great information that will elevate the way you think about influencer marketing in today’s generation. Hope you enjoy!

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    37 m
  • A Marketing Game Plan That Will Lead You To Success | Logan Mallory, VP of Mktg @ Motivosity
    Dec 1 2021

    In this episode, I sit down with Logan Mallory, the VP of Marketing at Motivosity. Logan is not only extremely talented at demand-gen and brand awareness, but his personality on LinkedIn and IRL makes him a popular marketer who has helped many companies and individuals.

    You’ll learn about his career and how he has continuously helped companies and individuals grow to their fullest potential. You’ll also learn several strategies that you can use today to take full control of your career and marketing destiny. Hope you enjoy!

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    46 m
  • Advice from 2021’s Marketing Professional of the Year | Travis Tidball, EVP Marketing at Filevine
    Sep 29 2021

    In this episode, I sit down with Travis Tidball, the EVP of Marketing at Filevine and 2021 Marketing Professional of the Year Recipient by Utah Business. Travis is a talented marketer who has helped in the massive growth stages of several companies. Now located in Utah, Travis continues to display his marketing expertise by helping another company (one with over 400 employees) grow to its full potential in the legal space.

    You’ll learn principles to attract and keep more customers. You’ll learn why marketing can’t be successful without empathy and authenticity. You’ll learn several key practices to becoming the best marketer in your company. Travis gives incredible and golden advice. Enjoy!

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    35 m
  • Solutions to the Biggest Marketing Problems Today | David Przybyla, Professor & Entrepreneur
    Sep 15 2021

    In this episode, I interview professor and entrepreneur, David Przybyla. David was a favorite professor of mine at Utah Valley University not only because of his teaching style but because of his mind for both marketing and business. You'll learn about some of the biggest problems young marketing people face today and how to overcome those problems so you can excel in your career. If you want to stand out in your professional life, you don't want to miss this.

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    40 m
  • Your Guide to a Solid Personal Branding Strategy | Michael Roberts, CloudApp
    Aug 12 2021

    In this podcast episode, I sit down with Michael Roberts, the Head of Marketing Automation at CloudApp.  If you want to network and establish a solid career for yourself, you don’t want to miss this one. Michael is not only skilled in several areas across marketing automation, but he’s also skilled in personal branding. For the past year, he has posted almost every day on LinkedIn. In this conversation, you’ll learn his strategies, best practices, and impressive results he’s achieved with making the commitment to post frequently. 

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    46 m
  • Advice to Set Yourself Apart in the Marketing World | Braden Cousin, SMM at Canopy
    Jul 8 2021

    In this episode, I interview Braden Cousin who is the Senior Marketing Manager at Canopy. Braden is known for his strategic skills and customer-centric marketing style. In this interview, he not only shares some of the skills and lessons he’s learned with strategy and consumer behavior, but he also shares his greatest tips for marketers to shine within their role, no matter their level of position.

    You’ll learn things like, how to position your product effectively, how to dive into the customer’s perspective, how to enjoy your journey as a marketer, and much more.  Hope you enjoy!

    Canopy is a cloud-based accounting practice management software located in Draper, Utah. To learn more, visit their website here: https://www.getcanopy.com/

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    32 m
  • Marketing Principles You Should Never, Ever Forget | Jake Goeckeritz, VP of Mktg at Fishbowl
    Apr 28 2021

    In this episode, I interview Jake Goeckeritz who is the new VP of Marketing at Fishbowl Inventory. Jake G. shares marketing principles that you should never, ever forget. These principles will allow you to always increase revenue within a company, succeed in all of your efforts, and create job security for the rest of your life. 

    Fishbowl is a company located right in the heart of Utah Valley and one of the top inventory management systems in the industry. To learn more, visit their website here: https://www.fishbowlinventory.com/

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    38 m
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