What is your podcast crutch? We all have them.

So I was sitting at a Detroit Tigers game with a friend the other day. Sadly, we were at a Detroit Tigers game. And we were talking about the WJPZ at 50 podcast that I had done. And he was teasing me that the "whispered wow" is what he called the hallmark of any JAG podcast. When somebody says something compelling or interesting, I tend to sit back and say, "Woooow."

And I thought about it. He was probably right. And then he joked that other people have stolen it from me. I don't think it's original to me. That said, I was recording a podcast the very next day and I caught myself saying, "Wow," when somebody said something interesting. Now, there's nothing wrong with occasionally using a crutch or occasionally having a trademark of your podcast. And my friend wasn't criticizing me, but it got me thinking. We all have verbal crutches.

I know one podcaster that as she gets ready for her next question, she says, "aaaaand," until she thinks of what she wants to look for. Some people say, um, uh, you know, like- those words that we all use in regular conversation.

And this is not something that you are going to know off the top of your head what it is.

My challenge to you, once you're 10, 15 episodes deep in your podcast, go back and listen to yourself. Now, I know this is something that's difficult for a lot of people because physiologically, your voice does not sound the same on a recording as it does inside the bones conducting inside your skull. Nobody likes how they sound recorded. But go back and listen to yourself and see if you can find certain crutch words you use and be aware of them. That way you can sort of...try to avoid using them, or at least overusing them in the future. It's okay to have crutch words, but as with everything in podcasting, all things in balance.

Okay, one pet peeve for this week before we wrap up. The lavalier mic. These guys here. If you're a podcast or especially on YouTube, I see this all the time on YouTube.

Do not use a clip on tiny lavalier mic as your interview mic. I can't tell you how many times he somebody on YouTube go back and forth, hey, quick, quick, let's do this. These mics are designed to clip on to a lapel and be "this far" from somebody's mouth, not right up here. It's going to sound distorted. It's not going to sound good. Then that goes for these old school lapel mics, lav mics and these new school mics that clip on.

And Rode makes these, this is a knockoff version of a those. They're designed to clip on and be a certain distance from your mouth. You risk having the audio distort and clip and be too loud if you don't use mics as they're designed. If you're going to interview somebody, have a handheld mic and do it the old school way. Use mics the way in which they're designed.

If you need me, I'll be telling the neighborhood kids to get off my lawn and their music is too loud. Lata!

Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com

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This year’s Podcast Movement convention marked a clear turning point in the evolution of the podcasting industry. I’ve been attending this event since 2018, and it has always been a valuable space for independent creators like us. But now, the shift toward corporate interests is more evident than ever. With the merger of Podcast Movement and Sounds Profitable, and the major announcement that the 2026 event will move from its usual summer schedule to New York City in September, it’s clear the focus is shifting toward advertisers and industry execs. While this move might serve the broader industry well, it raises valid concerns for independent creators who may be priced out or feel sidelined.

In a candid conversation with Tom Webster and James Cridland, I asked for clarity on where indie podcasters stand. Tom acknowledged that not everyone will fit into the new model, but there will still be space carved out for us. So while we’re keeping an eye on how this transition plays out, we’re also considering events like Podfest, which may better cater to creators.

One of the most actionable takeaways came from producer Jay Yow, who stressed the importance of wearing headphones while recording. It’s not just a technical recommendation—it’s essential for clean audio. Poor sound can sabotage a good show, especially on remote platforms like Riverside or Squadcast. His argument? If Taylor Swift can wear headphones on camera, so can we.

We also revisited the ongoing debate between video and audio podcasting. While video is great for discovery—especially on YouTube—audio remains the foundation. As Johnny Podcasts puts it: audio is your shoes, video is your socks. You can skip socks, but you can’t skip shoes. Resources should go to audio first, especially since many YouTube “viewers” are actually just listening in the background.

The biggest research insight came from Hal Rood and Tim Bronsil's "The Podcast Study," who revealed that most listeners focus on just three main podcasts, spending 75% of their time with their favorite. To stand out, we need to avoid wasting those critical first 30 seconds of our show. Open strong, skip the fluff, and immediately give listeners a reason to stick around. It’s what separates a casual listener from a loyal one.

Rob Walch of Libsyn reminded us again that shortcuts like “buying downloads” are scams. Real growth takes time, and authenticity matters more than inflated numbers. Despite claims of 4.6 million podcasts, only around 354,000 are active. The space is wide open if we’re consistent and committed.

Finally, we dove into SEO and PSO strategies. SEO helps our episodes show up in search results, while PSO focuses on discoverability within platforms like Apple and Spotify. To win at both, we need smart titling, backlinking, frequent publishing, and full show notes on our websites.

All in all, the industry is changing fast—but with the right tools and mindset, there’s still room for independent voices like ours to thrive.

Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com