👉 The Invisible Hand That's Actually Pushing You

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We like to think we’re in control. That’s the comfortable fiction we tell ourselves every morning when we’re standing in front of the open refrigerator, weighing whether to grab the leftover pizza or the sad container of spinach that’s been judging us for three days.

“I’m making a rational choice,” we whisper to ourselves. “I have free will.”

But here’s the uncomfortable truth that Cass Sunstein and Richard Thaler want you to understand: You were never really in control. Not completely. The refrigerator itself—the way it’s organized, what’s at eye level, what’s hidden in the back—is already choosing for you. Someone designed that space. And whether they meant to or not, they influenced what you’d reach for.

Choice architecture, nudging, and the historic environment: the subtle influences of heritage through the lens of behavioural science

Nudge: The Final Edition (Revised & Updated)

This is Heliox: Where Evidence Meets Empathy

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Four recurring narratives underlie every episode: boundary dissolution, adaptive complexity, embodied knowledge, and quantum-like uncertainty. These aren’t just philosophical musings but frameworks for understanding our modern world.

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