The Insuretech Trust Index- Steve Pieroway
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Steve Pieroway is no stranger to technology or insurance with a career spanning over 25 years across both fields. Now as the founder of Benevolent Marketing Steve has conducted an insuretech trust index survey and recently published the results. We caught up with Steve to help contextualize the results and dive deeper into insuretech consumer sentiment.
In this episode:
- What the data shows and how to interpret it
- Context to nuances in the questions and responses
- Why positive belief still reigns for most users of insuretech
- How insuretechs can improve their value proposition for better satisfaction
- Why understanding what ROI is needed before embarking on a purchase is important
Steve explains all this and so much more that is vital information for anyone who is looking to make an insuretech investment.
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