If you were going to start your Instagram all over from 0, what would you do? Today's strategy session features a creator who's doing this.

Threads is launching "Dear Algo" so you can write exactly what you want to see more of, TikTok is rolling out a local feed, and YouTube is turning on captions automatically if you mute the video. Also I do Wednesday Waffle.

Links:

Threads: Dear Algo post (Threads)

TikTok: Introducing Local Feed (TikTok)

Instagram: Starting from Zero Strategically (Instagram)

YouTube: Automatic captions when device is muted and "Add Motion" for Shorts (YouTube)

Wednesday Waffle:

Interview with Chris Carraba of Dashboard Confessional (YouTube)

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Does sharing posts to your Stories help with reach? Can someone find out if you hide your story from them? Can you delete highlights on Stories? All of these questions plus more, from the Head of Instagram.

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Today the Head of Instagram, Adam Mosseri, breaks down 3 features of Edits you might not know about, then we do a deep dive into one of them (hint: it's storyboarding!). Also the YouTube team explains Auto-Dubbing, and I walk you through how to turn it on so the maximum number of people can enjoy your content.

Links:

Edits: 3 Features You Might Not Know About (Instagram)

Edits: Storyboarding - How and Why (Instagram)

YouTube Auto Dubbing - Explained! (YouTube)

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The Head of Instagram answers questions like "why can't Creators make money off Reels forever?" and "does boosting dampen your reach over time encouraging you to post more?" He also explains how to see who viewed your Story after 24 hours using the Stories Archive, and takes on feature suggestions like "why not 2x for Stories?"

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My wife and her friends have a podcast, and they invited me to join as a guest. Hear me talk about why I don't hug people, my motto in life, and my thoughts on social media.

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Today on the show, the Head of Instagram, Adam Mosseri talks about how to manage notifications, including how to get uninterrupted sleep. Additionally, Open AI is working on a social media platform with no AI, and I share a strategic growth tip for increasing your followers.

Links:

Instagram: Managing Notifications (Instagram)

Open AI: OpenAI Wants To Create Biometric Social Network To Kill X’s Bot Problem (Forbes)

TikTok: Strategy to get more followers (TikTok)

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TikTok's new ownership is now in place in the US! But the platform has had problems over the weekend, and people are looking for alternatives. Additionally, the CEO of YouTube, Neal Mohan, stops by to share his 4 big priorities for the platform in 2026.

Links:

TikTok: Announcement from the new TikTok USDS Joint Venture LLC (TikTok)

TikTok: CEO Shou Chew (TikTok)

TikTok: What's new on TikTok for brands: Q1 2026 Product Preview (TikTok)

YouTube: YouTube CEO - 4 Big Priorities for 2026 (YouTube)

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In this interview, I chat with Diego Sanchez, a product manager at Buffer. He is a product leader with over a decade of experience launching new products from zero to one. At Buffer, he leads Community, the company’s newest product, focused on building scalable, meaningful social engagement.

Diego explains what makes Buffer different from other social media management platforms - the team is dedicated to helping small businesses and creators grow through publishing, analytics, and engagement tools. He highlights the company's unique culture of transparency, featuring public salaries and a four-day work week to prioritize employee well-being. A major focus of the discussion is the launch of Community, a new tool that uses gamification and AI to help users respond to comments and build meaningful connections.

Watch the entire interview (YouTube)

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Diego shares data showing that active engagement can increase post interactions by up to 42%, reinforcing the idea that creators should not simply "post and ghost."

Ultimately Buffer aims to simplify the complex landscape of social media while remaining an independent and mission-driven company.

You can find Diego online at: LinkedIn: ⁠https://www.linkedin.com/in/diesanx⁠

You can find Buffer at: ⁠https://buffer.com/⁠

Watch the entire interview (YouTube)

Listen to the entire interview on your favorite podcast app (Apple Podcasts) (Spotify) (Others)

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