The Influencer Marketing Campaign That Backfired

Influencer marketing can boost growth—or drain your budget fast. In this episode of The Marketing Operations Room (TMOR), we unpack a real influencer marketing campaign that backfired. From poor audience fit to vanity metrics and unclear contracts, we break down what went wrong and the lessons every brand can use. Discover how to choose the right influencer, measure real ROI, and avoid costly mistakes when running influencer partnerships.