The Influence of Art Nouveau on Graphic Design

Art Nouveau, also known as the “New Art,” emerged in the late 19th and early 20th century as a reaction to the traditional art forms of the time. It sought to break down the barriers between fine art and applied art, bringing beauty and functionality to all aspects of life. Art Nouveau had a profound impact on graphic design, influencing the aesthetic of modern visuals with its sensuous lines, Japanese-inspired flat perspectives, and emphasis on nature and sensual forms.