This episode is a follow up to episode 13 on surprising mistakes coaches and consultants make when they market their high ticket programs – but this episode would be relevant to anyone using sales calls to sell!

What’s inside this episode:

• The difference between fixed and dynamic offers and which one can limit your ability to connect with and close potential clients
• What happens when you speak more than you listen during client interactions
• The importance of active listening in understanding client needs and objections
• How not treating the sales experience as part of the client journey can affect long-term profitability and retention
• What strategies can help you create a more engaging and client-focused sales process.
  The role of safety and empathy in building trust during sales conversations

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

There are marketing mistakes you might be making that are not super obvious. These mistakes are specific to people selling high ticket coaching or consulting – not lower ticket courses / products or selling done for you services.

What’s inside this episode:

• Things that you might see big business owners doing that aren't working well for the average marketers
• The qualities someone has that would make them a perfect-fit buyer and how you speak directly to those people
• The difference between articulating a pain point and what someone's experiencing that they're aware is a problem
• How {probably} 95% of people are watering down their messaging
• Why you might be unintentionally attracting unaligned leads by using specific types of words

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

Picking up where we left off in the last episode with questions to ask if your lead magnet isn't converting!

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

If I had a nickel for every time someone said something to the effect of: why isn't my lead magnet converting?! *Shakes fist angrily at the sky*

Well, there might be a lot of reasons! And to get clear on what that exact reason (or two or five) might be, there are some questions to ask... so let's get to them!

What’s inside this episode:

• How numbers help you identify where your bottleneck or drop off point might be
• How many people I'd want to see have opted in before starting to "fix" things
• What conversion rates are low-but-okay, average, above average, and absolute unicorn numbers
• Understanding how outrageous marketing claims have skewed our expectations and perception of what's "normal"
• The reality of unicorn buyers, aka the people who opt in and immediately make a purchase
• The thing to do after someone opts in – and if you're not doing this, it will absolutely reduce your conversion rate

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

Say what you will about ads, I think they're amazing and work like a charm. (Every strategy can work if you know how to work it!) After running hundreds of ad campaigns for clients through my agency, I deeply understand how ads work – and because of that, I wanted to incorporate them into my upcoming launch.

In this episode, we're going to dig into my EXACT strategy for running ads for a brand new program launch – so that if you were to want to do the same, this can offer you some guidelines!

What’s inside this episode:

• How I plan to spend $5 per day per ad to generate a warm audience to retarget (targeting $500 total ad spend)
• How messaging affects your ads and what I'm looking at to get a sense of my messaging's efficacy
• Why I'm deleting ~700 people from my email list and how that's impacting my messaging / ads strategy
• My #1 rule around ads and spending money on ads
• The difference between lead generation vs visibility vs retargeting campaigns (and which I'm doing and why)
• The exact metrics I'm going to track with my ads to decide to stop them or scale them

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

"I'm getting booked to speak, but I'm not really sure if it's doing anything for my business..." -Said most business owners I've spoken with in the last few months. You, too? Let's go through the two primary reasons speaking might not be moving the needle in the way you'd hope for your business.

What’s inside this episode:

• The benefit of speaking to smaller audiences and when you might CHOOSE to speak to smaller audience
• Things to look out for when choosing podcasts or stages to pitch
• Why the relationship the event or podcast host has built matters (a LOT) for the outcomes of your speaking experiences
• Why you want to build a talk around your Authority Acquisition System (and the 3 things that's comprised of)
• The benefit of giving the same talk and/or talking points over and over again vs changing them up to customize it to the audience
• How gathering internal vs external is extremely helpful to make your talks better over time
• How to start to become known for your thought leadership

Resource mentioned where you can look up podcast ranking: listennotes.com

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

I saw someone post copywriting strategy advice that... well, I strongly disagree with. And this person was a copywriter (and I have a feeling this episode may ruffle some copywriters' feathers!). My hot take? Doing THIS specific thing might be costing you leads and sales when you're someone who has a lot of expertise and experience as a coach.

What’s inside this episode:

• The way I'm able to get comments that I'm basically in someone's head (that you can probably do, too)
• How and when to use audience feedback or surveys
• The Henry Ford quote that demonstrates why you as the expert should be setting the tone for what you sell
• Why I (almost) never recommend putting feelings in messaging documents (overwhelm, fear, etc)
• The difference between a dynamic vs a fixed offer and why The difference between a dynamic vs a fixed offer and why you always want to present a customized “dynamic” offer on a sales call
• How creating lightbulb moments and perspective shifts are some of the most powerful things you can do for lead generation and sales

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

Surprise! I'm on a mission to land a TEDx talk – and I'm just brazen enough to claim it before I've even started applying, much less gotten a yes *insert wild laughter here*

In an effort to share my journey for my own accountability, but also in hopes of sharing some insight for others who may be looking to land their own TEDx talk, I'm creating a series on my own journey to pitching and – fingers crossed – landing my own TEDx talk. In the first episode, we'll go through the very first steps of what I'm doing to snag my spot on the big red dot!

What’s inside this episode:

• What comes first: getting a "yes." or writing the speech?
• The list I created to be able to better articulate what my "idea worth spreading" actually is
• The basic ins and outs of each independently organized TEDx event that can make your application process vary from event to event
• The difference between understanding the concept you want to share and knowing your "idea worth spreading"

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

. . . . . . . .

Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!