Join host Ed Parcaut as he sits down with marketing expert James Hipkin on the Inner Edison podcast. James shares his unique journey from a music degree graduate to a global marketing strategist, highlighting key experiences in rock and roll, ad agencies, and international business. Discover the strategic principles that have driven his success and why understanding your customer is crucial in today's digital age.

James breaks down the evolution of marketing, discussing how timeless principles apply even with the advent of AI and digital tools. He shares insights into crafting the right message, creating pathways for engagement rather than shouting, and why strategy is essential for both large corporations and small businesses. Whether you're an aspiring entrepreneur or a seasoned business owner, there's a wealth of knowledge in understanding the foundational elements of good marketing and the importance of adaptability.

Learn more about James's work, his strategic approach to digital marketing, and his thoughts on the ever-evolving tech landscape. Plus, find out about his book, "Journey to Success," where he dives deeper into digital marketing strategies for small business owners.

Tune in for an insightful conversation on leveraging strategy, building relationships, and the enduring power of a well-crafted marketing message.

**Contact Ed Parcaut:**
- 🌍 Website: [edparcaut.com](http://edparcaut.com)
- 📱 Twitter: [@edparcaut](https://twitter.com)

Listen now on Apple Podcasts and transform how you view business challenges and opportunities!

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