Are you missing out on your ideal investor because you haven’t clearly defined who they are?

In this episode, Angel Williams and Brian Briscoe discuss the often-overlooked challenge of clearly identifying your investor avatar—your ideal audience. From personal stories about corporate life and the sacrifices made in pursuit of success, to the strategic reasons why clarity around your audience can sharpen your messaging and boost your capital-raising results, this conversation offers both introspective insights and practical advice. Whether you're a real estate investor or building a community-based business, understanding who you’re speaking to can mean the difference between scattered results and steady growth.

[00:01 - 05:15] Who Are You Really Talking To?

• Why understanding your audience (avatar) is vital to business and investment success
• The importance of aligning with people who share your background or pain points
• How being part of your avatar can help build credibility and connection

[05:16 - 10:22] From Corporate to Community

• How leaving the 9-to-5 inspired Brian to build the Tribe of Titans
• The significance of recognizing shared frustrations with time and freedom
• What motivated the shift from investor calls to mentorship-based conversations

[10:23 - 15:09] Narrowing the Niche Without Losing Reach

• Why it’s crucial to make your target small enough to connect but big enough to sustain
• The need to balance specificity with scalability in audience targeting
• How multiple avatars can coexist if each is clearly defined and addressed

[15:10 - 19:30] Learning from Experience: Engineer, Adjunct, or Entrepreneur?

• What past investor interactions reveal about who is drawn to your offer
• How lived experience helps identify underrepresented niches with potential
• The importance of evaluating common traits among current supporters

[19:31 - 23:28] The Psychology of the Passive Investor

• Why many investors don’t even realize alternative options exist
• How lifestyle goals and money mindset influence investment choices
• The need to speak in familiar language and address core emotional drivers

Connect with Brian:

LinkedIn: https://www.linkedin.com/in/brian-briscoe-ut/

Key Quotes:

“If you are part of your own avatar, it's a lot easier because you understand what they go through.” - Brian Briscoe

“Some people want to provide for their families generationally, but they don’t even know where to begin.” - Angel Williams

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