The Importance of APHA's Tonnage Study | Holly Johnson of the American Herbal Products Association

Holly Johnson of the American Herbal Products Association discusses the AHPA’s Tonnage Surveys. These reports present the findings of surveys APHA conducts to quantify annual harvests of certain North American herbs in commerce. In this episode, Holly discusses:

• How the AHPA conducts their surveys, and shares their research methodology, how their studies are conducted, how they take the data from their surveys, and share it with the herbal community.
• Land stewardship and conservation, and sustainable wild harvesting practices.
• A case study on the goldenseal and how the demand for the 45 different species of it grew has developed since the 1990s.
• How to use data in order to cultivate and harvest North American herbs and botanicals.

Listen to the full episode below or read the transcript. https://nuherbs.com/resources/the-importance-of-ahpa-s-tonnage-surveys

Learn more: https://nuherbs.com/