What happens when a successful financial advisor abandons commissions to build an ethical wealth management company? Christopher Tan takes us through his remarkable journey from sleeping on his family's living room floor to founding Provident, a fee-only wealth advisory firm in Singapore that's redefining how financial decisions serve life's most meaningful pursuits.

Chris reveals the formative experiences that shaped his ethical compass: growing up in a humble family where his bus driver father's earnings were stretched by his resourceful mother, developing leadership skills during six years as an army officer, and experiencing a moral awakening when a client questioned why he kept selling him unnecessary insurance products. This pivotal moment led Chris to walk away from lucrative recurring commissions to establish a company aligned with his values.

The path wasn't easy. Launching his firm on September 11, 2001, facing licensing delays, and navigating the 2008 financial crisis where his company lost $100 million in three months tested his resolve. Yet these challenges crystallized his "philosophy of sufficiency" – a powerful approach that reframes contentment not as settling for less, but actively identifying what truly matters and arranging finances to support those priorities.

What makes Chris's approach extraordinary is how he's integrated the Japanese concept of ikigai into wealth management. Rather than pushing clients to accumulate endlessly, he helps them make what he calls "ikigai decisions" – life choices that reflect their deepest values – before making financial ones. This paradigm shift has transformed how his clients view money: not as the goal, but as the enabler of a life worth living.

Beyond client relationships, Chris has created what he calls a "corporate family" culture where employees find psychological safety, grace, and forgiveness alongside professional accountability. His dedication to developing the next generation of ethical leaders while honoring their own sources of meaning exemplifies his holistic understanding of true wealth.

Ready to rethink your relationship with money? Join us for this thought-provoking conversation that challenges conventional financial wisdom and offers a more fulfilling path forward. How might your life change if your financial decisions followed your life decisions, not led them?

In this episode of the Ikigai Podcast, Nick welcomes back Daiki Kato to explore their new book on rolefulness—a concept that empowers people to live more intentionally by embracing meaningful roles in everyday life.

Ready to let ikigai rock your world?

In this episode of the Ikigai Podcast, Nick speaks with Sunplaza Nakano Kun to explore how his music captures the spirit of ikigai and inspires his fans.

Sunplaza Nakano Kun is a Japanese musician, writer, and singer for the band BAKUFU- SLUMP (爆風スランプ). Beyond his music career, he has also worked as a radio personality and author—a man of many talents.