The Idea Climbing Podcast Podcast Por Mark J. Carter arte de portada

The Idea Climbing Podcast

The Idea Climbing Podcast

De: Mark J. Carter
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If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.© 2019 Mark J. Carter & ONE80 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Story Selling: How to Know What Stories to Tell to Sell with Sylvain “Sly” Haché

    Story Selling: How to Know What Stories to Tell to Sell with Sylvain “Sly” Haché
    Nov 5 2025
    Effective storytelling is an essential component to successful sales results. In this episode I dive into the components of “story selling” from the stage with my guest, Sylvain “Sly” Haché. Sly is an ex-chronic stutterer who has created a new public speaking system that turns regular people into ‘‘naturals’‘—without scripts, stress or memorization. Clients include international keynote speakers, TV hosts and national trainers. His methods have helped people from 18 to 81 years old get over stage fright and his systems have replaced yearly incomes with 20-minute talks and produced multiple 6-figure days from the stage. The Beginning of Sly’s Story Selling Journey Everybody knows you must tell stories if you want to sell something, especially from the stage. Sly’s first experiences on stage weren’t the best to say the least. One time he had a panic attack on stage and because of that panic attack he made no sales. And at the time he was still a part-time stutterer. Picture this. He started out as a chronic stutterer, meaning he was somebody that couldn’t easily form cohesive sentences. On top of that Sly was starting to learn English. He went from being a chronic stutterer in French (his native tongue) to now teaching international keynote speakers, TV hosts, and national trainers while speaking English. Getting Into Story Selling from the Stage The story selling part comes from the fact that if you don't have the proper conversational frame straight from the beginning of when you open your mouth on stage, it's nearly impossible to get people to take the action you want them to take by the end of your presentation. The only reason people do something is because they feel like doing it. The reason they don't do something is because they don't feel like doing it. So, the question becomes, how can you make people feel like doing the thing you want them to do? And how can you get them to do it when you ask them to do it so that your conversion rates go up, your buy-in goes up, and your sales go up? One of the best ways is to be a professionally trained conversational hypnotist. But it takes a long time and it's a difficult process. How do you get similar results without being a professionally trained conversational hypnotist so that you can do it without scripts, without stress and without memorization? The best way is to tell stories. So, when people hear that, they think, well, that’s easy enough. I just have to tell a story. So let me tell the story about how I discovered whatever the solution is to my audiences problems. And they start telling stories that, frankly, their audiences don't care about. You can't be making up stories just to say what you want the audience to hear, because otherwise it's inauthentic. How do you tell your story in a way that people care about your story? And so it makes them take the action that want them to so that they end up doing what you want them to do? Buy, vote, click, download, swipe, stop polluting the ocean, whatever you want them to do by the end of your story. With any story you're telling, you need to be mindful of this: What the purpose of each part of your story is so that you can chunk your information based on when the audience is ready to move on to the next section of taking some kind of action. Where Do Stories Start? You start to build stories by meeting your audience where they are. It might sound simple, but you can't know where they are before you actually know for sure. If you don't know where they are, you must ask them. When Sly is story selling he shares stories about him this system to have six figure days selling from the stage. He gets his audience to ask themselves “How do I have a six figure days” What he doesn’t do is immediately “go in for the kill” by just saying “Do you want to work with me? here's what you have to do. Let's do it. You ready?” That doesn't work. Then you need to know what their pain points are.
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    34 m
  • How to Create a Millionaire Mindset with Cole Vandee

    How to Create a Millionaire Mindset with Cole Vandee
    Oct 1 2025
    A seven-figure income doesn’t start with a business plan; it starts with a mindset. I discuss how to create a millionaire mindset in this episode with my guest, Cole Vandee. Cole is a strategic marketing mind behind more than 300 million dollars in found revenue generated for clients ranging from celebrity coaches to DTC brands in the pet industry. With his unique perspective to bridge the gap between what's working now and what the future marketplace will demand, Cole has catapulted several brands to 9 figures and beyond. The Early Pathway to Cole’s Millionaire Mindset While Cole’s life isn’t exactly the normal rags to riches story, he grew up in the American Midwest on the border of Illinois and Iowa on the Mississippi River in a small farm town. Success in his town, or even the rest of the country for that matter, wasn't anything like what we see on the Internet today. Success in his hometown was more along the lines of having a sixty-thousand-dollar home. You work at a factory making 18 bucks an hour. You drive a pickup truck. And that was considered wealthy for the most part where Cole grew up. There were a few outliers that owned local businesses and were doing better than most, but nothing like we see today with YouTubers, TikTokers, and internet celebrities. Cole had a burning desire because he believed more was available for him in this life, but he didn't know exactly what that meant or what it felt like. He chose to go into sales because it provided a virtually unlimited paycheck because of commissions. If Cole worked really hard and got really good at what he did, he could make as much money as he wanted. That seemed to be the path to follow at the time. You have to start somewhere, right? The Beginning of the Path to Success Cole took on a few random sales jobs. He sold auto parts for a while and then moved on to selling Cutco knives door-to-door. Then he got into car sales but didn't love the industry. He knew he was there to learn how to sell cars, take care of customers, and then move on to do something better. Cole was bridging the gap between not having a resume and having a resume to be able to get a job he actually wanted. Rather than continuing to add to his resume, Cole quickly moved on to owning his own businesses. He started many different companies. A lot of them failed. Reflecting, Cole says that most of his companies have failed at this point. He’s only had a handful of things that have actually worked; but those few made all the difference. To date he’s been a part of many companies that scaled up from zero to millions of dollars, millions of dollars to tens of millions of dollars and tens of millions of dollars to hundreds of millions of dollars. What Most People Don’t See or Know About When it Comes to Creating A Millionaire Mindset Cole believes the most important thing is to understand that your favorite, more mature business gurus out there that are very successful today got to their first million dollars without the internet. They weren't doing it with paid ads. They weren't relying on funnels. They weren't relying on marketing efforts. They weren't relying on Instagram views or anything else like that. They were picking up the phone and talking to human beings and making money with them and then moving on to the next human beings and making money with them and so on. The Starting Point of YOUR Millionaire Mindset When Cole reflects and compares himself to other people that have gone on to build multimillion dollar organizations (and some that have gone on to billions), it's the same mindset across the board. It's an audacious belief that you're going to make it work. When you look at it as an investment on paper, starting a business is the worst possible thing you could ever do. Almost every single business that starts will fail. Of the ones that do succeed, most of those will fail within the next 12 months. Of those that make it that far,
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    28 m
  • How to Use Public Speaking to Grow Your Business with Leisa Reid

    How to Use Public Speaking to Grow Your Business with Leisa Reid
    Sep 17 2025
    Public speaking is an excellent way to grow your business as an entrepreneur. You just need the right strategies and ways to get started. We discuss some of them in this episode with my guest Lisa Reid. As the Founder of Get Speaking Gigs Now, Leisa trains entrepreneurs who want to use public speaking as a soul-fulfilling business growth strategy. Clients who work closely with her “Get Their Talk Ready to Rock” and build their speaking skills and confidence through the Speaker's Training Academy. Leisa has booked and delivered over 600 speaking engagements, and she teaches her clients all of the strategies she uses to get booked, stay booked and monetize their talks. In this episode, she will share the #1 secret she uses to get speaking gigs along with other golden nuggets of advice! Why and How Lisa Got Started in Public Speaking For Lisa, public speaking is near and dear to her heart because she has always wanted to be a teacher. Even as a kid she remembers teaching her friends gymnastics amongst other things. It wasn't so much that she needed to be the center of attention or to have the spotlight on her. It was just that when she knew that she could help other people understand something quicker, easier, better; she had to do it. It was very fulfilling. Now she’s basically a teacher disguised as a speaker. She knows that because she works with entrepreneurs all the time, there's quite a few of us who have that same type of drive for teaching. When we get the opportunity to teach, we get a natural high, a shot of dopamine. Something amazing happens when you give the gift of teaching to an audience whether it's virtual in person. You know that what you're offering is going to help them solve problems or help make something easier for them. That’s a very fulfilling way to market your business! Leisa believes that people don't get into business to do the sales and marketing themselves. They are suddenly surprised how big of a part of their responsibility is sales and marketing. She loves teaching speaking because it’s one of the easiest and most fulfilling ways to do effective sales and marketing for them to market their businesses. Many entrepreneurs welcome that opportunity. Why Speaking Should Be a Big Part of Your Sales and Marketing as an Entrepreneur Public speaking is especially important if you have something that many people haven't heard of; such as your own philosophy or framework about how to do something. Then there are people who have problems that you can help with, but they don't know it yet. They may need more information than they can get by reading a synopsis of what you do on your website. Speaking always allows you to educate people and it allows you to educate more than one person at a time. With many live and virtual presentations, you can even record them and have evergreen marketing and branding content for future prospects. That means there are a lot of ways that you can duplicate your efforts while attracting your ideal clients and potential referral partners. That’s a great reason to get speaking coach. When you find someone that you want it’s because you can relate to their story. You like their personality. You like their humor. You like how fast (or slow) they talk. They resonate with you because it seems like they’re genuine. That's the kind of person that you should work with. The Starting Point of Public Speaking as a Sales and Marketing Tool In Leisa’s world the starting point of working with her is when you're ready to get your talk “ready to rock”. That means you need to decide what your talk is going to be about, what your title is going to be, what your learning points are, your description of the talk, and what your call to action will be. That's what she means when she says, “Get your talk ready to rock.” When you say that you're a speaker and update your LinkedIn profile to include “speaker” you’re claiming that title.
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    24 m
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