The Idea Climbing Podcast Podcast Por Mark J. Carter arte de portada

The Idea Climbing Podcast

The Idea Climbing Podcast

De: Mark J. Carter
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If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.© 2019 Mark J. Carter & ONE80 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • How to Get Focused and Get into Flow States with Peter Wishnie

    How to Get Focused and Get into Flow States with Peter Wishnie
    Feb 18 2026
    Today we’re discussing how to get focused and get into “flow states” (what athlete’s call “The Zone”) to achieve more in less time. My guest is Peter Wishnie. In his younger years Peter purchased a medical practice and after one year, he made more money than the previous owner did in any one of his 17 years of ownership. Peter has been in business for over 33 years and has made multiple 7 figures for 30 consecutive years, landing him in the top 1% in his field. During those years he has learned key secrets that have helped him work a lot less while growing the business year after year. In 2022, he sold that business for $2 million more than he paid for it. The reason he sold it was mainly because his passion is now to help other businesses learn to have the life they so deserve and desire. Peter believes people become business owners or leaders not to be slaves to your jobs but to have the freedom to enjoy your family, hobbies, and friends. Peter wants to help you live your best life. We dive into topics including: Why you have to know and write out you KPIs, your Key Performance Indicators for your business. Why you have to review your KPI’s at least weekly if not more often.How to maintain focus once you’ve gotten started.How to survive and embrace the roller coaster ride of focus.Why consistency every single day is king; it’s not about overloading your schedule.The definition of and examples of flow state, or being “in the zone” as athletes call it.How to stay in the zone and not get knocked out of it for short periods of time.Why creative ideas come when you’re most relaxed.The benefits and rewards of getting yourself into flow state.What comes first; focus or flow state.The one thing, above all else, that you need to do to get focused and into flow state. …and other golden nuggets of advice! Peter’s Story of Focus and Flow State Peter says far from the expert of ALWAYS being focused. After every video he creates, he says “stay focused my friends”. He got that from that beer commercial, “stay thirsty my friends”. It’s because it’s because getting focused and into flow states isn’t always easy. We’re constantly getting interrupted with calls and our electronic devices. Peter says he’s constantly getting bombarded with messages, and he tries to keep up with them. He remembers when he was younger back in 1989, when he purchased his practice. Peter didn’t even have a desktop computer. People didn’t have cell phones. It was easy to get and stay focused with few interruptions. At the time when the phone rang it was a great thing for a business owner because it could be a prospect. But creating focus and flow state is something Peter has since learned. He loves to study. He loves to listen to and learn from people. Peter purchased his first Franklin Covey planner back in the early 1990s. Peter wrote down his goals for the year; exactly what he wanted to achieve. He wrote them down based on what he was going to do every single month, then every single week. which made staying focused easier. Now Peter is also a John Maxwell certified leadership coach. There’s a great book, “The One Thing”, you just focus on the one thing. Peter adopted that principle. Then he adopted Michael Hyatt’s “Full Focus Planner”. Because of that Peter wrote down the three major things he needed to accomplish every single day. Some people love to cross things out every single day. Peter did this and that, but it’s that one thing, and it could be you. Like writing 20 pages in your book. That’s the one thing, the other things on your list don’t matter as much. You can also figure out what the top three things you must do are and write them down every day. You must decide what’s important for your family, your relationships, your health, and so on. Then it’s a matter of putting those things first while you have a business to take care of. If you don’t take care of those other things, take care of yourself, your health, and building up your energy levels you’re going to crash sometime during the day. You might wake up totally fogged up, just like your brain’s all fogged and because you’re just not doing the right things to take care of yourself day in and day out. That’s where energy comes into play… Managing Your Energy Imagine having all that energy, when you have all that energy, you can go longer during the day and the day goes by faster because you are just full of pep. Peter believes it starts with that. How did he learn to do that? It came from medical school. Now imagine going to college. In Peter’s case he always had those few hard classes, but he also signed up for some easier courses like history of rock and roll. Meanwhile, he was taking physics and chemistry as a pre-med student. Peter had a hard time his first year in school and he read a book called “How to Study”, and from that he learned how to organize and how to focus ...
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    24 m
  • How to Create Story-Driven Content Marketing Campaigns with Katie Wagner

    How to Create Story-Driven Content Marketing Campaigns with Katie Wagner
    Feb 3 2026
    Storytelling is an absolute must in the marketing world. In this episode I discuss How to Create Story-Driven Content Marketing Campaigns with my guest, Katie Wagner. Katie spent more than 15 years as a journalist. In 2010, Katie realized that she could use the skills she learned in the newsroom to help business owners connect with their clients online and started her own agency, KWSM. Katie is a proud member of Vistage, Provisors and the Young Entrepreneur Council. She has served as a member of the Advisory Board for Web Wise Kids, a non-profit focused on keeping kids safe on the internet and social media. In 2012, she was honored with the organization’s ‘Champion for Children Award.’ We dive into topics including: How to use informational interviews with your clients to create your marketing stories.The structure of a great informational interview.Where and how to share your story once you create it.How to get happy clients to share your story with their friends in their language.Why learning why your happy clients are happy can help you learn a lot about your business and ultimately improve your client experience.A deeper discussion into how to create a successful marketing strategy with your content once it’s ready.An examination of the pillars of story-driven content marketing and how to expand that marketing process.How to uncover how prospects discover you and make the decision to become your clients.The definition of “nurturing content” and how to create it.How to nurture your client relationships once you close the deal.How to get qualified referrals from your existing clients.Why case studies are the most compelling way to create story-driven marketing campaigns and how to create great ones.The one thing, above all else, you need to do to create story-driven content marketing campaigns. …and more golden nuggets of advice! Getting Into Storytelling Katie was a journalist for 15 years before she started a digital marketing agency. She specifically worked in television and radio. She worked all over the world and retired from CNN headline News back in 2009. She opened her agency in 2010. The reason she did that is because she realized that nobody was going home to watch the five o’clock news anymore. They started getting the headlines on Facebook and Twitter. As those channels came to prominence, that became the way people wanted to get their information. Katie saw an opportunity to teach business owners how to tell their story using digital channels. She believed that founding a company in the tenets of journalism and knowing what attracts an audience was a good place to start. What Successful Marketing is Really About First Katie defined brand journalism. What that means to her is that it is the act of creating content that builds an emotional connection. It’s about the humans involved in a business. Brand journalism highlights the stories of the people that make or deliver your products or service. It highlights the stories of the people that benefit from your products and service. It’s really about those emotional connecting stories that we have to tell beyond just features and benefits also known as the marketing or the sales language. It’s really about that human language. Those are the stories they tell at the her agency. Even during the very early days, back in 2010, they had to interview their clients to uncover those stories. When you ask somebody about their business their default they usually talk about is the services they provide and what they can do for people or their products and what the benefits are. They forget the most important parts. What are they? It’s answering questions such as what does that do for somebody? How does it change their life? and from there focusing on the transformation around using your products and services. The first step was to teach people to start thinking of their businesses based on the answers to those questions and focusing on the outcomes their clients’ were creating more than the services they were delivering. The Structure of A Great Story When Katie’s agency is telling stories for their clients there’s a purpose behind the stories they’re telling. They like to think of it as the transformation moment. There’s a before for your potential client, then they use you, and then there’s an after. And that arc is the story you want to tell. What is life like before they interact with you? You know, what are their pain points? What are their struggles? What are the fears and motivations they have? And then what happens at that moment they engage with your products or services? Then what is the transformation after that engagement? How is life different? How does life look better, safer or easier for them? If you can start creating content around that transformation point, those stories really resonate with people. Even when Katie’s agency is creating website content, they ask themselves can you paint a ...
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    21 m
  • How To Have a Successful Money Mindset with Robin Waite

    How To Have a Successful Money Mindset with Robin Waite
    Jan 28 2026
    Your money mindset can make or break you as an entrepreneur. I discuss how to create a successful money mindset in this episode with my guest, Robin Waite. Robin is a dynamic and inspiring public speaker, author, and international business coach. He has a passion for helping others succeed and reach their full potential, and his energy and enthusiasm are contagious. With over 20 years of experience as an entrepreneur and business coach, Robin has a wealth of knowledge and practical insights to share with his audiences. I asked Robin about his story and he said “I’ve only been in business for 21 years, so maybe I’m a bit of a slow learner. I don’t know. But I finally feel I’ve nailed it when it comes to pricing and money mindset.” We dive into topics including: Why how we choose to buy things is a reflection of how we price and sell things as entrepreneurs.How to break through that pricing barrier in your mind.The two financial things your business needs to be profitable.The makeup of a successful business foundation.The three questions you need to ask yourself to achieve your financial goals.How and when to raise the prices of your service offerings.How to attract the right clients at higher price points.How to sustain a higher value, higher ticket price business model over time.The challenge of “loss aversion” and how to overcome it.The one thing, above all else, that you need to do to create a successful money mindset. …and more golden nuggets of advice! In the Beginning… Robin ran a marketing agency for the first 12 years of his career, predominantly doing web design and branding up until 2016, and ultimately ended up selling that agency. It was a good time because he was between kids and it meant he could spend a bit of time with his family and just enjoy my earnout that he had. Robin eventually needed to make a decision about his professional life; start a new career or start a new business? Because the first question everybody asked you at networking meetings is “What do you do?” And I’m like. I don’t really do anything ’cause, you know, and then I tell ’em I sold my agency and naturally you get a lot of freelancers and agency owners, small networking events. Robin did some informal networking over coffee and cake and turns out actually I was quite good at it. While explaining the agency he sold Robin realized that the reason somebody wanted to buy his agency was because there was some really cool stuff which he’d done around sort of how we packaged up our offer, how we priced it, and various things like that. During the 12 years of running that agency, with a bit of help from therapists and various mentors and coaches, he started to realize this mountain of value that he’d actually create. He also realized he had gotten rid of the negative money mindset which he had inherited as a child. Robin had undone a lot of that during those 12 years running the agency. He decided to start a new business as a business coach. Your Money Mindset Starts in Childhood Many people’s money blueprints are actually formed before their earliest memories. You’re building emotions even as a toddler based on what’s going on in the home. Many of the people speaks with they typically say most of the arguments were about money. They’ve adopted the sort of stuff that people say, such as, money doesn’t grow on trees and money’s the root of all evil and all those sorts of things. But a lot of, um, you know, home-based arguments are familial arguments around money of some sort. In Robin’s home growing up it was a bit traumatic. There were fights between his mother and father over household bills, holidays, and things like that. It got a point where Robin and his brother used to go and hide upstairs. It was very volatile. So, you can imagine at a very young formative age Robin’s associations with money were scary. That’s the same for many people. Much of the population are born into not necessarily born into poverty; but they’re born into working class family homes where money is tight. You know, we’re not all built, born with trust funds and silver spoons in our mouths. Financial Mindset Growing Up And then go into your teenage years where you want a bit of financial independence. You don’t want to rely on your parents for money, so you go out and get a paper route or you go and work in a restaurant waiting tables or something like that. Then you start to earn your own money. But now what you’re teaching yourself is that money comes through hard work and getting paid a wage. Part of that is repeating what your parents did because many of our parents worked for a wage throughout their lives. Then your parents are trying to educate you about money. They start telling you to be careful and make wise investments and that you eventually need to buy a house with a mortgage and everything else like that. Then they tell you to plan for college. Robin was privileged ...
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    26 m
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