AI is booming, but energy might be its biggest bottleneck.

Live from the Daniel Energy Partners Thrive Energy Conference, hosts Josh Lowrey and Richard Rodriguez sit down with Dennis Jol, CEO of AIQ, to unpack what’s really slowing AI adoption, and why the answer is not what most think.

From its roots with ADNOC and G42, to real deployments across the field, Jol reveals what’s working, what’s not, and where the biggest opportunity is being missed.

00:00 Live From Thrive

00:54 Studio Setup Story

02:00 Meet Dennis Jol

02:54 What Is AIQ

04:26 Dennis Career Path

06:01 AI for Energy

08:15 Data Sharing Gap

10:01 Breaking US Mindsets

13:25 US Market Reception

15:33 Scaling Beyond Pilots

18:10 UAE Moves Fast

19:41 Proven AI Products

22:06 How AIQ Builds Fast

23:56 Where To Learn More

24:28 Frac Roots And Margins

25:11 Productizing AI Use Cases

25:56 AI Commoditization And Energy

26:43 Data Centers As Refineries

27:19 Build Buy Or Keep IP

29:28 Transferable Tech And Focus

31:48 AI For All Themes

33:53 Curating Real AI Companies

35:23 Abu Dhabi Momentum

36:53 How To Connect And APEC

40:03 Donut Detour And Wrap Up

41:06 Final Thanks And Sign Off

AI in the oilfield sounds powerful, but can the industry trust it?

Recorded at the 2026 Baker Hughes Annual Meeting in Florence, IT Crowd Podcast hosts Josh Lowrey and Richard Rodriguez sit down with Jim “James” Brady, Chief Digital Officer for Baker Hughes’ Oilfield Services & Equipment segment.

Brady explains how digitalization is moving the industry from siloed data to collaborative, recommendation-driven decisions, and why trust, transparency, and domain expertise are essential to scale AI in energy.

They also discuss tools like Lucida, optimizing production under real-world constraints, and how AI can act as a human capital extender in an industry facing talent shortages.

00:00 Live From Florence

01:33 Meet Jim Brady

03:37 Digital As Language

06:32 Breaking Data Silos

09:43 From Data To Recommendations

12:29 Efficiency And Transition

14:44 Trust And Pilots

17:36 Scaling Beyond Proof

20:18 Regional Adoption Differences

24:48 AI as Career Extender

26:32 Oil and Gas AI History

27:16 GenAI Unlocks Data

30:15 Measured AI Adoption

33:34 Hybrid Physics Plus AI

35:06 Reskilling and Code Gen

38:42 Avoiding Shiny Tech

43:11 Bold Energy Prediction

45:42 Conference Takeaways

46:40 AI for Safety Gains

49:04 Final Wrap and Thanks

Live from the Daniel Energy Partners BBQ in Midland, hosts Josh Lowrey and Richard Rodriguez sit down with William Fox, General Manager of Drilling at Cova, to discuss how AI and automation are reshaping the oil and gas industry.

From predictive drilling to generative programs, get a sneak peek at the innovations driving efficiency, safety, and what’s coming next over the next 24 months.

Tune in now!

00:00 Welcome to the IT Crowd Podcast

00:07 Setting the Scene: Annual Energy Partners Barbecue

00:34 Event Overview and Audience Engagement

01:15 Introducing Richard Rodriguez

02:29 Special Guest: William Fox from Cova

04:00 Technological Innovations in Oil and Gas

04:49 Challenges and Opportunities in Digital Adoption

07:50 Generative AI and Machine Learning in Action

14:13 Success Stories and Future Prospects

16:30 The Value of Automation and Efficiency

17:10 Stuck Pipe Prediction Models

18:35 Customer Success and Market Growth

19:53 Adoption of AI and Machine Learning

21:10 Tailored Solutions for Clients

24:54 Future Tech Roadmap

29:31 Community and Networking at the Barbecue

31:27 Closing Remarks and Social Media