In this episode of the IAB UK Podcast, we explore Spotify’s latest research, The Sound On Era, and what it reveals about how people are engaging with audio today.

Host James Chandler is joined by Jenny Haggard to unpack the key findings, from the role of trust and personalisation to how “taste” shapes the way ads are delivered and received. Together, they discuss why advertisers may need to rethink audio’s place in the media mix, and what a strong audio strategy looks like in practice.

If you’re looking to better understand attention, engagement and the future of audio, this episode breaks down what The Sound On Era means for advertisers today.

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In this episode of the IAB UK Podcast, we’re joined by Matt Bourn from the Advertising Association to explore the themes behind his new book, Trusted Advertising: How to Harness the Value of Trust in Your Brand.

As trust becomes an increasingly important, and complex, part of the advertising landscape, we unpack how it has evolved over time, what’s shaping consumer attitudes today, and why context, creativity and environment all play a role in building (or eroding) trust.

From the rise of creator marketing to the impact of AI, the conversation looks at how trust operates across the entire ecosystem, and what advertisers should be thinking about if they want to earn and maintain it.

We also discuss the role of industry standards, the challenges of digital environments, and the one key takeaway brands should consider when it comes to building trust in a rapidly changing world.

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Recorded live at IAB UK’s Last Thursday Club, this episode of the IAB UK Podcast dives into one of the industry’s biggest topics: measurement.

Bringing together expert voices from across the industry, the conversation explores how measurement is evolving, the challenges advertisers are facing today, and what better, more meaningful measurement looks like in practice.

Tune in for a candid, in-the-room discussion capturing the energy and insight of the Last Thursday Club.

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