The "Hustle" Trap: Director Eif on Fame, Money, and the Moment You Realize It’s Not Enough

In this You Vs You conversation, Lex sits down with Eif, a Bronx raised artist and director who went from graffiti and album art to shaping some of hip hop’s most iconic visuals, to talk about the question that quietly breaks high performers: what is “enough”?

They unpack the invisible cost of success: the chase that never ends, the pressure of staying relevant, the loneliness behind the work, and the moment you realize you can “have it all” and still feel unsettled. Eif shares how his creative journey moved from the streets of New York to major music videos, commercials, and film, and what he learned the hard way about time, family, and peace.

If you’ve ever wondered why ambition can feel like a roller coaster and how to build a life where your work doesn’t own you, this episode is for you.

Subscribe for conversations that aren’t about the highlight reel, they’re about the inner battle behind it.

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