What if the only thing standing between you and your dream life is a lie you keep telling yourself? When Courtney Johnson got laid off, she finally stopped building personal brands for everyone else and went all-in on her own—landing a book deal with Penguin Random House and 500K+ followers in record time.

What You'll Learn:

• Why opportunities go to the loudest, not the most qualified—and how to leverage that truth
• The childhood programming keeping you from posting consistently (and how to override it)
• The "pottery class principle" that separates content creators who win from those who quit
• Why paying for your peers accelerates success faster than any strategy

"If you're going to complain about something, go create it yourself. The market rewards creators." — Courtney Johnson

Ready to stop lying to yourself about what's possible? Press play and discover the gap between where you are and where you want to be.

What if you could buy a hotel without spending a penny of your own money? That's exactly what one investor in Gideon's community did—and in this solo episode, Gideon breaks down the exact strategies that make deals like this possible.

• The four questions that unlock seller motivation and turn "no" into creative deal structures
• Why asking for seller financing upfront kills your credibility—and how to position it as a benefit instead
• Master lease agreements: the "most beautiful and least utilized" method for building massive equity with minimal capital
• How Gideon stacked three financing methods on one hotel deal to slash his cash requirement

"You're not trying to solve the problem of just getting to close—you're trying to solve the seller's problem post-close."

Whether you're eyeing your first commercial deal or looking to stretch your capital further, this episode hands you the playbook. Listen now and start structuring deals that actually pencil.

What if the path to 250 rental units didn't require outside investors, fancy strategies, or lucky breaks—just years of living on $20 a day while driving Uber at night? Luke Carl built a real estate empire the hard way, and he's brutally honest about every punch to the face along the way.

• The "dumb luck" transition: Luke didn't strategically target short-term rentals—he simply couldn't afford Nashville anymore and pivoted to the next town over where overnight rentals were the norm
• Why NOW is the buying window: Interest rates are dropping but property prices haven't caught up yet, creating a rare moment of increased purchasing power before values rise
• The 14-unit cleaner threshold: To keep quality housekeepers loyal and full-time, you need approximately 14 properties feeding one crew—anything less and you're competing with Instacart
• Tax loophole for W-2 earners: Short-term rentals allow material participation + bonus depreciation even with a day job—impossible in any other asset class

"We were literally living on $20 a day for several years to throw money in the pot for the next down payment."- Luke Carl

Discover how Luke scaled to 250 units while keeping operations lean with just three team members—and why he says the best time to buy beach houses is right now.

Check out Luke on his socials and website:

Instagram: @lukecashflowcarl

Website: https://theshorttermshop.com/