The Human in Human Capital - Tracy Noel | 10x Your Team Ep. #433

Ever wondered why that job you applied for needed FIVE interviews? Tracy Noel has some thoughts about that—and they might surprise you.

In this conversation with Cam and Otis, the Marine Corps veteran and founder of Aion Worldwide pulls back the curtain on what's happening in recruiting today. "The value is in the human," Tracy explains, challenging the transactional approach many companies take to hiring.

From balancing the needs of employers against the experience of candidates to making companies sign an ethics portfolio before she will work with them, Tracy's approach to recruiting is refreshingly relationship-driven. She even shares the inside scoop on why some hiring processes drag on forever (hint: it's not always about finding the perfect candidate).

Whether you're looking to hire better people or hoping to get hired yourself, this episode offers rare insights into how the best matches happen when recruiters hold both sides accountable. Plus, Otis can't help but compare modern hiring processes to Special Forces selection—and he might not be wrong.

More About Tracy:
Tracy Noel is a Marine Corps veteran and the founder of Aion Worldwide, a recruiting firm built on the belief that the right hire can change everything. With a background that spans military service, international advocacy, and public sector leadership, Tracy brings a unique blend of discipline, strategic foresight, and heart to the world of talent acquisition.

Through Aion, she partners with companies in the energy, tech, and medical sectors to make high-impact hires that drive real results. Her approach focuses on more than just filling roles —it's about placing people who will increase revenue, protect company culture, and fuel long-term growth. She’s worked with founders making their first hire and organizations restructuring teams at scale, always with the same mission: hire with intention, not desperation.

Looking ahead, Tracy is focused on scaling Aion’s impact globally, expanding veteran-led hiring initiatives, and helping more companies move away from transactional hiring models toward transformational leadership. Her work is a powerful reminder that the right person, hired at the right time, can completely shift the future of a business.


#10xYourTeam #RecruitingInsights #HireWithIntention #RelationshipDrivenHiring #AionWorldwide #TracyNoel #VeteranLedBusiness #EthicalRecruiting #TalentAcquisition #HumanCenteredHiring #BetterHiringProcesses #RecruitmentStrategy #BusinessGrowthThroughPeople #TransformationalHiring #RightHireRightTime #PeopleOverProcess


Chapter Times and Titles:

What's in a Name: Aion Worldwide [00:00 - 06:00]
Introduction to Tracy Noel
The meaning behind "Aion" (timeless)
First glimpses of Tracy's relationship-driven approach

The Human in Human Capital [06:01 - 15:00]
"The value is in the human"
Moving beyond transactional recruiting
Cultural and international responsibilities

Who's Really the Client? [15:01 - 30:00]
The ethical balancing act
"My client is the organization."
Holding both employers and candidates accountable

The Ethics Portfolio [30:01 - 40:00]
Making clients sign ethical agreements
Doing things "ethically and efficiently"
Building relationships that last

"Five Interviews Are Too Many" [40:01 - 50:00]
The frustration of endless interview processes
Comparison to Special Forces selection
Industry-specific hiring challenges

Hiring with Intention [50:01 - End]
Moving away from desperate hiring
What candidates are really noticing
Final thoughts and how to connect with Tracy


Tracy Noel
Website: https://aionworldwide.com/
LinkedIn: https://www.linkedin.com/in/tracy-noel-a2z/