Most of your clients’ financial planning goals don’t fail because they’re unrealistic. They fail because behavior hasn’t changed. In this episode, Brendan Frazier breaks down why clients struggle to follow through and achieve their most important financial goals and what Advisors can do to change that. If you want to help your clients maximize the likelihood of accomplishing their goals, you have to understand the psychology of goals.

In this episode, you’ll learn:

• Why understanding motivation matters more than setting better goals
• How clarity, confidence, and small wins increase follow-through
• Why identity-based change leads to more sustainable client behavior

At RFG Advisory, our Chief Behavioral Officer, Brendan Frazier, helps Advisors improve prospecting, communication, and client relationships using proven behavioral frameworks that lead to sustainable growth.

Subscribe to the Wired Advisor newsletter packed with behavioral-backed resources to help you grow your business → Click Here

Connect with Brendan Frazier:

• RFG Advisory
• LinkedIn: Brendan Frazier

Links to Additional Resources:

• Blog Article: Busy Isn’t Strategic: How Time Fragmentation Sabotages Financial Advisor Growth
• Downloadable Playbook: Reactive to Intentional: The Financial Advisor Playbook for Sustainable Growth

This year’s “Best of” episode is a highlight reel of the most impactful, yet practical

strategies discussed in this year’s Human Side of Money podcast episodes. These strategies are designed for Financial Advisors who want human-centric steps they can

implement into their business’ growth plan.

What You’ll Learn:

• Why generic “don’t worry” emails can backfire
• How a repeatable framework can help calm anxious clients
• How efficiency could harm the client experience
• How to deepen client trust between meetings

Learn more at www.rfgadvisory.com

Most Advisors build plans around numbers. Emily Rassam builds them around people.

In this episode of The Human Side of Money, Brendan sits down with Emily Rassam, Partner and Senior Financial Planner, to explore how she infuses purpose and emotion into every aspect of the planning process. Emily’s approach goes beyond spreadsheets and projections. It’s about helping clients clarify their values, align their decisions, and live intentionally with their wealth.

The conversation goes deeper into helping clients define “enough,” connect values to goals, and navigate trade-offs that honor what matters most. Emily offers a window into how she integrates behavioral insights and purposeful planning to make every plan a living, evolving reflection of a client’s life.

You’ll Learn:

• How to uncover the deeper motivations behind client goals
• The importance of connecting values and money decisions
• Ways to help clients spend intentionally and celebrate financial joy
• How to apply behavioral principles to deepen planning conversations
• Practical scripts to guide clients through trade-offs and “enough” conversations

Listen now to learn how to turn every plan into a purpose-driven partnership that reflects the human side of advice.

To sign up for Brendan’s newsletter packed with resources to master the human side of advice → Click Here

About Our Guest:
Emily Rassam is a Partner and Senior Financial Planner known for blending technical expertise with the emotional intelligence required to guide clients through life’s biggest financial decisions. With nearly two decades in the industry, Emily has become a recognized voice in behavioral finance and intentional planning. She’s been featured by Investopedia for her insight on creating purpose-driven financial strategies and was recently named a Partner at Archer Investment Management. Her work centers on helping clients move beyond accumulation toward alignment, using money as a tool to live richer, more meaningful lives.

Connect with Brendan:
RFG Advisory
LinkedIn: Brendan Frazier