The How of Business - How to start, run, grow and exit a small business. Podcast Por Henry Lopez arte de portada

The How of Business - How to start, run, grow and exit a small business.

The How of Business - How to start, run, grow and exit a small business.

De: Henry Lopez
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The How of Business - how to start, run, grow and exit a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run, grow, and exit your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.Levante Business Group, LLC Economía Gestión y Liderazgo Liderazgo
Episodios
  • R355 – 4 Reasons to Delegate
    Sep 8 2025

    Four compelling reasons why mastering delegation is essential for every small business owner.

    Show Notes Page: https://www.thehowofbusiness.com/r355-4-reasons-to-delegate/

    Henry Lopez shares why effective delegation is one of the most critical skills entrepreneurs must develop to grow and eventually step away from their business.

    In this solo episode, Henry outlines four key reasons to delegate: to save time, leverage others’ skills, develop your team, and build a business you can sell. He highlights common challenges entrepreneurs face when letting go, including perfectionism and the belief that no one else can do it better.

    “If you want to do great things and make a big impact, learn to delegate,” quotes John C. Maxwell, emphasizing the theme of the episode. With additional insights from past guests David Begin, Dan Sullivan, and Barbara Turley, Henry explains how to create systems and processes that make delegation successful.

    He also introduces free resources, including the Delegation Worksheet and Four Reasons to Delegate summary download.

    Listeners will walk away with practical tools and inspiration to start delegating tasks today, freeing themselves to focus on strategy, growth, and enjoying more balance in their entrepreneurial journey..

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    21 m
  • 580 – Unlocking Hidden Profits with Jamie Trull
    Sep 1 2025

    How small business owners can unlock hidden profits by optimizing financial levers and making smarter money decisions.

    Show Notes Page: https://www.thehowofbusiness.com/579-business-poll-results/

    Small business owners often focus on chasing revenue, but revenue does not always equal profit. In this episode, Henry Lopez is joined by Jamie Trull, CPA, financial literacy coach, and profit strategist, to discuss the essential profit levers that can transform a struggling business into a thriving one.

    Jamie shares her journey from corporate auditor at Ernst & Young and finance leader at Coca-Cola Enterprises to becoming a champion for women-owned small businesses. After leaving corporate life, she pivoted from one-on-one client work to scalable education programs and group coaching.

    Her mission is clear: help entrepreneurs understand their numbers and build profitable, sustainable businesses.

    Throughout the discussion, Jamie emphasizes that profit is simply the result of revenue minus expenses, but too many entrepreneurs focus on volume instead of fixing underlying financial inefficiencies. She breaks down profit levers such as price, average transaction value, and volume, showing why a simple 2% price increase can be more powerful than chasing dozens of new clients.

    Henry and Jamie also explore strategies for managing unprofitable products, such as re-pricing, reducing costs, and communicating value to customers when raising prices. They highlight how differentiation and branding help small businesses avoid competing on price alone.

    Debt strategy is another key theme. Jamie stresses that debt can be an effective tool when used wisely for investments and expansion, but warns against using it as a crutch to cover poor financial management. She compares debt to a snowball that can roll out of control if entrepreneurs aren’t intentional about their borrowing.

    “Revenue is vanity, profit is sanity. Don’t confuse the two.” – Jamie Trull

    Jamie also previews her upcoming book, Hidden Profit, releasing in October 2025, which offers actionable financial strategies for businesses scaling from $50,000 to $500,000 in revenue.

    This episode is a must-listen for aspiring and existing micro-business owners who want to improve profitability, strengthen financial foundations, and make smarter decisions about growth and debt.

    Jamie Trull is a CPA, financial literacy coach, and profit strategist who left a successful corporate finance career at Coca-Cola to help women-owned businesses take control of their money. Through online courses, group coaching, and now her new book Hidden Profit, Jamie empowers small business owners with the tools and confidence to improve profitability and achieve financial freedom.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    51 m
  • 579 – Business Poll Results
    Aug 25 2025

    Business poll results reveal the biggest challenges small business owners face, from marketing struggles to sales fears, debt concerns, AI adoption, and growth barriers.

    Show Notes Page: https://www.thehowofbusiness.com/579-business-poll-results/

    In this episode of The How of Business, Henry Lopez reviews recent poll results from listeners, highlighting the top challenges and concerns facing small business owners today. From avoiding common mistakes to embracing AI tools, these insights provide a clear picture of what entrepreneurs are struggling with most.

    According to poll responses, the leading concerns include poor marketing and the tendency to “do it all yourself.” As Henry explains, many owners fall into the trap of unfocused marketing or refusing to delegate, both of which limit growth. “If we try to be everything to everybody, we will likely fail,” Henry notes, emphasizing the need for a clear plan and target customer.

    Sales challenges also emerged strongly, with listeners citing not knowing what to say and fear of rejection as the hardest hurdles. Henry shares tips for crafting an elevator pitch and reframing rejection as feedback rather than failure, pointing listeners to related episodes on sales fundamentals and elevator pitches.

    Borrowing money was another hot-button topic. Many respondents admitted to fearing debt altogether or being unsure how much to borrow. Henry stresses that while personal finance often teaches us to avoid debt, smart leverage is essential for growth. He offers his free Small Business Borrowing Checklist to guide owners through best practices.

    AI usage continues to gain traction, with most listeners experimenting with platforms like ChatGPT or features embedded in existing tools such as QuickBooks. Henry encourages pushing beyond simple content creation to using AI as a true assistant in research, planning, and decision-making.

    When asked about the most important skills for success, self-discipline and resilience topped the list. Henry highlights how discipline and the ability to make tough decisions are critical traits for entrepreneurs transitioning from corporate roles.

    Finally, growth challenges tied to lack of strategy and weak marketing or sales reveal the importance of clear, focused planning. Henry reminds listeners that even a one-page strategic plan can create the clarity and consistency needed to scale.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    16 m
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The content is nice for free listening. The audio quality seems to improve over time.

Useful

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Gives you tangible action items you can implement right away. Includes downloads, as well. Will be re-listening and checking out other episodes.

Breakdown of business strategy

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