Episode 418 - Podcast With Purpose - 4 Steps to Sharpen Your Show’s Mission

Podcast Goal-Setting Questions

1. What is the main purpose or mission of your podcast?
   (What impact or outcome do you want your show to create for listeners or your community?)

2. How will you measure if your podcast is achieving its purpose?
   (What signs, feedback, or results will show you that you’re on track?)

3. Are you currently meeting your podcast’s goals and delivering on your mission?
   (What’s working well, and where might there be a gap between your intention and your results?)

4. What steps can you take right now to improve your podcast and better fulfill its purpose?
   (How can you refine your approach, content, or strategy to get even closer to your goals?)

"Do what you can, with what you have, where you are"

____

https://howtopodcast.ca/

Episode 417 - PodSEO Demo - a cutting-edge SEO platform specifically designed to enhance the visibility and reach of podcasts - with Andrea de'Marsi

Podseo Launches SEO Platform Tailored for PodcastersPress Release · January 14, 2025

Podseo, a cutting-edge SEO platform specifically designed to enhance the visibility and reach of podcasts across major search engines and podcast directories, is officially launching today.

As podcasting matures into a mainstream media format, marketing best practices remain surprisingly primitive, with podcasters often lacking proper tools to measure performance or quantify their growth strategies. Podseo addresses this gap by providing advanced solutions that bring clarity, precision, and actionable insights to podcast marketing. By empowering podcasters with measurable, data-driven tools, Podseo helps creators optimize and grow their podcasts across major platforms, including YouTube.

“Podcasters today face an increasingly complex landscape, and we built Podseo to give them the tools to thrive,” said Andrea de’Marsi, founder and CEO of Podseo and a veteran of the podcasting industry with 16 years of experience. Formerly COO at Voxnest and co-founder at Spreaker, de’Marsi most recently worked at Triton and iHeartMedia.

“With Podseo, creators can take control of their podcast’s visibility and growth, without needing to rely on guesswork or outdated approaches.”

Key Features of Podseo Include:

• Keyword Tracking and Optimization: Identify and integrate the most effective keywords to enhance podcast discoverability.
• AI-driven Metadata Analysis: Automatically optimize titles, descriptions, and tags for better search engine performance.
• Competitive Intelligence: Analyze competitor rankings, keywords, and visibility to refine and improve podcast strategy.

Podseo’s growth tools are cross-platform and designed to work seamlessly with major podcast directories and video platforms like YouTube, ensuring creators can maximize their audience reach wherever their content is hosted.

“Podseo is more than just an SEO tool; it’s a comprehensive platform that introduces quantitative precision to podcast marketing,” added de’Marsi.

“By combining data-driven insights with user-friendly tools, we’re helping creators unlock new opportunities for growth.”

Podseo is dedicated to transforming the podcasting landscape through innovative technology solutions. Led by Andrea de’Marsi, a podcasting industry veteran, Podseo provides podcasters with the tools they need to succeed in a competitive environment.

https://podnews.net/press-release/podseo

https://podseo.com/

___https://howtopodcast.ca/

Episode 416 - Tracy Beavers - Perfect is Boring, Live Podcasting, Email to Build Community

Tracy Beavers is an award winning business and sales coach from Arkansas with over 20 years experience in marketing, sales and business growth. She has helped hundreds of entrepreneurs over the years with everything from overcoming the fear of sales to growing their brand visibility and email lists through organic marketing strategies. Building your business does NOT have to be a struggle….Tracy believes in building a life and a business you love with EASE.She is a wife, Mom of two young adults and a dogMom. She is a public speaker, and a published author. She has been honored nationally by Vanity Fair Lingerie as a Support Award winner for Women in Entrepreneurship. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown’s premier tv shows. Kajabi looks to her as one of their expert coaches for small business owners. She is the creator of two online courses: “Business Visibility Made Easy” and “Be A Confident Entrepreneur” as well as the popular business podcast “Create Online Business Success!”Create Online Business Success! | Visibility, Lead Generation, Content Marketing Strategies, and Entrepreneurial Inspiration

https://pod.link/1764847083https://www.tracybeavers.com/

___

https://howtopodcast.ca/