The HoldCo Strategy That Prints Money in Small Markets

What does it take to build a multi-million dollar business empire in a town of just 65,000 people?

Former pro baseball player Joshua Kalinowski reveals how he transitioned from the Colorado Rockies to real estate, roofing, solar, and beyond—creating multiple thriving companies in a boom-and-bust market. From mindset and leadership to franchise strategy and family priorities, this episode is packed with hard-won wisdom for entrepreneurs and franchisees alike.

🎧 Timestamps:

00:00 – Build confidence by building evidence

00:45 – Joshua Kalinowski’s intro

01:36 – From pro athlete to entrepreneur

04:13 – Starting Coldwell Banker during the 2008 crash

06:01 – Why he diversified beyond franchising

08:52 – Key lessons from franchising

10:59 – Entrepreneur vs. business owner

13:55 – Hiring a COO to scale

17:14 – Mentorship with Sharon Srivatsa

20:47 – Structuring a HoldCo

25:30 – Staying in your lane as a visionary

28:53 – Balancing business and family

32:08 – Health, discipline, and leadership

36:26 – When to check P&Ls

Don’t forget to like, subscribe, and share this with a fellow entrepreneur who needs inspiration!

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Best Franchise Starter Playlist:

https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm

https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL

#Entrepreneurship #Leadership #Franchising