The Hidden Revenue in Your Pipeline You’re Not Capturing - Ryan Fenn

The biggest missed opportunity in most home service businesses isn’t leads, it’s what happens after the lead comes in.

Ryan Fenn joins me, founder of Chirp, a platform built to help contractors improve follow-up, communication, and conversion without increasing ad spend.

Ryan comes from a sales background and built Chirp out of his own frustration with inconsistent follow-up. Today, his team has analyzed hundreds of millions of text messages to understand what actually drives responses and closes deals.

In this episode, we break down why most follow-up fails before it even starts, and how small changes in wording can dramatically impact results. Ryan explains why sounding like a marketer kills conversion, how to communicate in a way that feels natural, and why timing plays a bigger role than most people realize.

We also get into AI, automation, and how to use both to improve consistency while still keeping the human connection that builds trust and wins jobs.

What You Will Learn in This Episode

• Why most contractors don’t have a lead problem, they have a follow-up problem
• How small changes in language can significantly increase response rates
• The difference between marketing messages and real conversations
• Why timing and cadence matter more than most people think
• How to structure follow-up beyond just one or two touchpoints
• The role of automation in creating consistency
• How AI can support communication without replacing the human element
• Why long-term follow-up can turn lost leads into closed jobs
• How better follow-up improves ROI without more marketing spend
• What separates average conversion from top-performing companies

More From Profit & Grit

Book your complimentary Financial Insight Session with Tyler Martin, fractional CFO for home services and the trades, here:

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Follow the show for weekly interviews with HVAC, plumbing, and home service owners and experts who share what it really takes to grow, scale, and profit in the trades.

If you listen to any of the following shows, we’re sure you’ll love ours too! To The Point Home Services Podcast, Toolbox for the Trades, Masters of Home Service, Home Service Business Coach With David Moerman, BlueCollar.CEO, The Home Service Expert Podcast, Next Level Pros, Blue Collar Business Podcast, Home Service Millionaire with Mike Andes, The Contractor Fight with Tom Reber, and Blue Collar Success Group.

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Tyler Martin, a fractional CFO for home services and the trades

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