The Hidden Gap in Your Marketing That’s Costing You Sales with Heidi Thompson

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If your content isn’t converting, it’s probably not because you need a new strategy, it’s because your messaging isn’t connecting.

In this episode of Strut It, I’m joined by marketing expert and wedding business strategist Heidi Thompson, the founder of Evolve Your Wedding Business and author of Clone Your Best Clients. Heidi breaks down exactly how to uncover what your audience really wants, thinks, and feels so you can write content that actually converts.

Whether you’re a wedding professional, creative, or service provider, you’ll walk away with practical tools to strengthen your message, attract the right people, and boost your ROI without reinventing your entire marketing strategy.

What You’ll Learn

[02:17] Why truly knowing your audience is the foundation of every great marketing strategy
[03:45] The psychology behind effective marketing and what most business owners get wrong
[05:35] The biggest mistake creators make when identifying their ideal client
[08:27] Why old-school demographic worksheets don’t actually help you sell more
[10:51] The “Clone Your Best Clients” method and how to identify your dream customers
[14:36] The most effective way to get real audience insights (and it’s not guessing)
[17:27] How to ask for and conduct client interviews that reveal the gold in your messaging
[20:19] The key questions that uncover what truly drives people to buy
[27:17] Why refining your messaging by just 5% can completely change your results
[31:58] How to apply what you learn across your website, Instagram bio, and all content

This Week’s Challenge

I want you to identify one or two of your favorite clients. The people you wish you could clone, and reach out to them. Ask if you can hop on a short call to learn what really motivated them to work with you. Use their exact words in your next piece of content or Instagram post. You’ll be amazed at how it changes your results. Then DM me @elizabethmarberry and tell me what you discovered.

Links + Resources Mentioned

• Heidi’s Free Resource: Clone Your Best Clients Workbook
• Join Heidi’s Free Training: Build a Six-Figure Wedding Business
• Connect with Heidi: Evolve Your Wedding Business
• Follow Heidi on Instagram: @evolveyourweddingbusiness
  
  

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

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