• The Hidden Cost of DTS - Strengthening B2B Relationships as a Strategic Alternative

  • Mar 31 2025
  • Duración: 18 m
  • Podcast

The Hidden Cost of DTS - Strengthening B2B Relationships as a Strategic Alternative

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  • Resumen

  • Global brands adopting direct-to-consumer (D2C) sales often face challenges with established B2B relationships, as seen with Nike and "TechnoFab." D2C can lead to reduced retailer orders and increased wholesaler prices, harming brand visibility. However, by investing in distributor support and engagement, companies like TechnoFab can rebuild relationships and stabilize revenues.
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